Product Marketing is no longer a supporting function; it is the growth engine that powers the entire GTMcycle. This expert panel brings together top PMM leaders to dissect and demonstrate how they strategically influence and drive measurable revenue from initial market analysis through post-sales retention. We will move beyond launch announcements to discuss sophisticated strategies for connecting positioning to pipeline generation, optimizing sales enablement for increased win rates, and leveraging customer insights to fuel expansion and reduced churn. Attendees will gain executive-level perspective on the processes, metrics, and organizational alignment necessary to transform PMM into the principal driver of continuous and scalable business growth. Key learnings: - Identify key inflection points across the GTM cycle where PMM leadership can exert maximum influence on revenue and pipeline health. - Define and measure PMM's ROI by tying strategic activities (like messaging and enablement) directly to sales metrics and business growth targets. - Discover strategies for achieving cross-functional alignment that ensures product, sales, and marketing teams execute a unified, revenue-focused GTM plan.