For PMM leaders, influence is the ultimate currency, and AI has created the mechanism to mint it. This session explores how top leaders are fundamentally shifting their function from being consumers of research to being the chief providers of strategic intelligence. We will analyze how PMM leaders leverage AI to generate unique, high-fidelity customer insights—often extracted from unstructured or "dark data"—that are so compelling, they cannot be ignored. Attendees will learn actionable frameworks for packaging and presenting this AI-driven intelligence to the C-suite and Product teams, securing buy-in, gaining product roadmap authority, and ensuring market and customer needs truly dictate strategic direction. Key learnings: - Master the framework for generating unique, non-obvious insights using AI that act as strategic leverage within the organization. - Develop high-impact presentations and narratives that translate complex AI intelligence into clear, undeniable strategic recommendations for the product roadmap. - Elevate PMM's organizational influence by consistently providing the data-driven foresight needed to lead strategic decision-making.