PMM leaders are increasingly tasked with an impossible mission: driving ambitious growth targets while navigating resource scarcity and tight budgets. This session addresses the fundamental challenge of scaling under pressure, providing PMM leaders with strategic frameworks to maximize team impact without sacrificing quality or burning out talent. We will explore advanced prioritization techniques, strategies for leveraging automation (including responsible AI adoption), and methods for securing executive buy-in for high-leverage initiatives. Attendees will leave with a clear action plan for focusing their resources on mission-critical GTM activities, ensuring PMM remains the engine of growth even when constraints are tight. Key learnings: - Implement strategic prioritization models to effectively align limited PMM resources with the highest-impact revenue opportunities. - Discover advanced methods for leveraging automation and AI to scale core PMM functions (e.g., competitive intelligence, content generation) without increasing headcount. - Develop a strong internal narrative to secure executive buy-in and protect critical resources necessary to drive continued growth during periods of austerity.