Download brochure

Secure your seat

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Yovany
Jerez
Senior Director of B2B Marketing
AT&T
Tony builds leaders, and nourisesh a culture of high trust, transparency, execution, and accountability. He removes barriers to success and inspire people from all corners of the world to achieve ambitious business & personal life goals. As a lifelong athlete, he works with an unbending belief in the power of the team and a fierce commitment to bringing out the best in each player. His expertise is revenue analysis that increases sales & marketing ROI, identifying process gaps that drain resources, quickly integrating technology that enhances the customer experience and employees' profitability. I’m most excited when working in ambiguous, high-expectation environments in which he can combine operational strategy, technology innovation, and creative thought leadership to generate trailblazing work with limited oversight. He is passionate about effective methodology and aggressive results. He views sales & marketing as a blend of the quantitative (the activities, the forecast, the pipeline, the close rates) and the qualitative (how “effective” is our positioning, value proposition, ability to convey and persuade).
Button
14 April 2026 14:30 - 15:00
PMM leadership in defining and driving ABM Strategy (Yes, it's more than just a shiny new tech stack)
An successful ABM strategy reaps huge rewards & promises targeted growth, yet too many initiatives stall because they focus purely on tooling and technology—the "shiny new tech stack." This keynote challenges PMM leaders to reclaim strategic ownership, asserting that ABM is fundamentally a Go-to-Market strategy, not a marketing campaign. We will unveil the foundational pillars that PMM leaders must define and drive to ensure ABM success, from selecting and tiering target accounts to engineering bespoke messaging and aligning the entire revenue team. The session focuses on building the sustainable, organizational infrastructure needed to support an account-centric approach, demonstrating how PMM positioning expertise is the critical engine for true ABM penetration and revenue impact. Key learnings: - Understand the essential strategic pillars of ABM and why foundational definition must precede technology stack decisions. - Define the PMM mandate in ABM, including targeting criteria, personalized messaging architecture, and cross-functional alignment mandates. - Shift your leadership focus from campaign execution to building ABM as a measurable, scalable GTM operating system.