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Gary
Lyng
Vice President, Product and Solutions Marketing & Analyst Relations
Hitachi Vantara
Gary is a marketing and Products Leader in Data-Driven Business Transformation. As Vice President of Product, Solutions and Services Marketing, and Analyst Relations at Hitachi Vantara, he lead sglobal strategy and engagement for a portfolio of advanced data management and infrastructure solutions and IaaS that enable enterprises to transform data into a strategic asset and the foundation for feeding their business. His focus is on shaping markets, accelerating growth, and strengthening the company’s leadership position in the evolving data economy. With more than two decades of experience spanning Fortune 500 corporations and entrepreneurial ventures, he brings a proven record of driving transformation at scale—combining strategic insight, operational execution, and a deep understanding of technology’s role in business reinvention. Throughout his career, Gary has launched and repositioned billion-dollar product lines, created new market categories, and led high-impact turnarounds that delivered sustained growth and customer value. Recognized by industry analysts and peers as a visionary market strategist and compelling enterprise advocate, he thrives on building alignment across global teams, partners, and boards to translate innovation into measurable outcomes.
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14 April 2026 15:30 - 16:15
Panel - How PMM Leaders are driving revenue growth (and proving it!) across the entire GTM cycle
Product Marketing is no longer a supporting function; it is the growth engine that powers the entire GTMcycle. This expert panel brings together top PMM leaders to dissect and demonstrate how they strategically influence and drive measurable revenue from initial market analysis through post-sales retention. We will move beyond launch announcements to discuss sophisticated strategies for connecting positioning to pipeline generation, optimizing sales enablement for increased win rates, and leveraging customer insights to fuel expansion and reduced churn. Attendees will gain executive-level perspective on the processes, metrics, and organizational alignment necessary to transform PMM into the principal driver of continuous and scalable business growth. Key learnings: - Identify key inflection points across the GTM cycle where PMM leadership can exert maximum influence on revenue and pipeline health. - Define and measure PMM's ROI by tying strategic activities (like messaging and enablement) directly to sales metrics and business growth targets. - Discover strategies for achieving cross-functional alignment that ensures product, sales, and marketing teams execute a unified, revenue-focused GTM plan.