The rapid integration of AI tools and capabilities is fundamentally shifting the responsibilities and skill requirements within Product Marketing teams. This session challenges traditional PMM structures and provides a blueprint for rethinking PMM team design for the AI era. We'll explore how to reorganize workflows, define new roles (like 'AI Integration Specialist' or 'Prompt Engineer'), and cultivate the strategic and technical skills necessary for PMMs to effectively leverage AI in their daily work—from generating messaging drafts to synthesizing market data. Attendees will learn how to transition from a resource-driven PMM model to an AI-augmented, high-leverage team that maximizes efficiency, elevates strategic output, and is prepared for the future of product marketing. Key learnings: - Identify the new roles and essential skill sets required for PMM success in an environment saturated with AI tools. - Design optimized workflows that integrate AI tools seamlessly to maximize team efficiency and reduce manual tasks. - Develop a strategic roadmap for evolving your PMM team structure to be resilient and leverage future advancements in AI.