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Kevin
Murray
Vice President of Product Marketing
PagerDuty
Kevin is an experienced marketing professional with 30 years of senior strategic marketing management, product management and product marketing experience. He specializes in cloud, SaaS, enterprise IT infrastructure, security, and mobility markets. Direct experience leading major launches, and establishing new products and product categories to market. Currently leads Product Marketing at PagerDuty. Kevin has recently led Product Marketing at Elastic, Gong, Freshworks, Automation Anywhere, and ServiceNow. Also held positions at VMware and enterprise security line of business for Symantec. Managed product marketing teams up to 85 people.
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14 April 2026 16:15 - 16:45
Rethinking PMM team design for the AI era
The rapid integration of AI tools and capabilities is fundamentally shifting the responsibilities and skill requirements within Product Marketing teams. This session challenges traditional PMM structures and provides a blueprint for rethinking PMM team design for the AI era. We'll explore how to reorganize workflows, define new roles (like 'AI Integration Specialist' or 'Prompt Engineer'), and cultivate the strategic and technical skills necessary for PMMs to effectively leverage AI in their daily work—from generating messaging drafts to synthesizing market data. Attendees will learn how to transition from a resource-driven PMM model to an AI-augmented, high-leverage team that maximizes efficiency, elevates strategic output, and is prepared for the future of product marketing. Key learnings: - Identify the new roles and essential skill sets required for PMM success in an environment saturated with AI tools. - Design optimized workflows that integrate AI tools seamlessly to maximize team efficiency and reduce manual tasks. - Develop a strategic roadmap for evolving your PMM team structure to be resilient and leverage future advancements in AI.