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May 24 & 25, 2023
Las Vegas

Agenda

Check out our awesome line up of sessions from 2023. Full 2024 agenda to be announced soon.

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What's on
May 24
May 25
24th May
May 24
08:00
Main stage
Welcome breakfast & registration
09:00
Main stage
Chairperson opening remarks
Phil Montgomery, General Manager, Security Go-To-Market, Microsoft
09:15
Main stage
We have lift-off: turning your launch process from chaos to competitive advantage
Derek Osgood, Founder & CEO, Ignition
09:45
Main stage
From PMM to C-suite: what soft skills do product marketers require to level up
Maya Shah-Ceccotti, Director of Brand & Product Marketing, Shopmonkey
10:15
Main stage
Mastering feature launches: A step-by-step plan for success
10:45
Main stage
Coffee break
11:15
Main stage
Interactive roundtable discussions: choose your topic and collaborate
12:00
Main stage
Please like me! A guide for product marketers to earn sales’ respect
Roy Rosell, Senior Product Marketing Manager, VMWare
12:30
Main stage
Lunch break
13:30
Main stage
Panel: Beyond the buzzwords - measuring the real impact of PMM and demonstrating your value
14:15
Main stage
Creating a compelling story for technical products
14:45
Main stage
Launching with a bang: tips for success in a high-growth environment
15:15
Main stage
Coffee Break
15:45
Main stage
Beyond product positioning: leading from the product marketing seat
16:15
Main stage
Thriving in two worlds: navigating product marketing in startups and big companies
Bharath Ram Ramanathan, Senior Product Marketing Manager, Cribl
16:45
Main stage
Chairperson closing remarks
Phil Montgomery, General Manager, Security Go-To-Market, Microsoft
17:15
Main stage
Happy hour: Sponsored by Product Marketing Alliance
May 25
08:00
Main stage
Networking breakfast
09:00
Main stage
Chairperson opening remarks
Phil Montgomery, General Manager, Security Go-To-Market, Microsoft
09:15
Main stage
Bringing the band together: building a product marketing team that rocks
Paige Lapen, Director of Product Marketing, Virgin Pulse
09:45
Main stage
Playbook perfection- A panel discussion on when and how to roll out your GTM strategy
10:30
Main stage
Coffee Break
11:00
Main stage
How PMMs can fast track their KPIs achievement by engaging analyst relations channel
11:30
Main stage
The storytellers edge: learn the secrets to crafting compelling stories that work
Zack Wenthe, Director of Product Marketing, Simon Data
12:00
Main stage
Lunch break
13:00
Main stage
Learn, build, measure: utilizing real-time activation and 360 ° consumer intelligence for advanced segmentation and personalized brand experiences
14:00
Main stage
Building bridges: how product marketing can harness the power of cross-collaboration
Anthony Pu, Principal Product Marketing Manager, Amazon Music
14:30
Main stage
Chairperson closing remarks
Phil Montgomery, General Manager, Security Go-To-Market, Microsoft

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