Director of Brand & Product Marketing
Maya is a SaaS go-to-market leader, product and brand marketing advisor, and mom of 3 under 3. A product marketer by trade, she’s championed B2B digital transformation journeys for over a decade. She has established product marketing disciplines and scaled marketing teams. Maya currently directs product marketing, brand and content strategy at Shopmonkey, where they help every auto shop thrive with software for the modern automotive care experience. She lives in Los Angeles with her husband, toddler and twin babies
24 May 2023 09:45 - 10:15
From PMM to C-suite: what soft skills do product marketers require to level up
Soft skills play a crucial role in the success of product marketers as they strive to reach the C-suite. In order to level up, product marketers must possess strong interpersonal skills, effective communication skills, the ability to collaborate and build relationships, strategic thinking, and emotional intelligence. These skills enable product marketers to effectively influence key stakeholders, lead cross-functional teams, and drive growth for their organization. Additionally, being agile, adaptable, and possessing a growth mindset are also essential traits for product marketers looking to reach the C-suite. Developing and honing these soft skills, product marketers can position themselves as valuable assets to their organizations and achieve their professional goals.