Ram Ramanathan
Senior Product Marketing Manager
Bharath's objective is to experience all aspects of Product Lifecycle and through those experiences, simplify Technology through effective storytelling. Bharath's experience enables insights on how Customers, Sales, and R&D engineers operate and be able to effectively "Market" Products, Services and Solutions for success!
24 May 2023 16:15 - 16:45
Thriving in two worlds: navigating product marketing in startups and big companies
The product marketing strategy for both startups and big companies should be adaptable and flexible to the company's current situation, objectives, and resources. Explore key differences including resources, speed, risk-taking, scalability, budget, audience, brand awareness, and decision-making. Learn how to adapt and optimize your strategy for success in any company size.