11:30 - 12:00, 10 September 2026
Building the blue sky: Tips to think outside the box and find the next frontier for your GTM
Most GTM strategy starts from what's already known — last quarter's numbers, the current playbook. That's useful for optimizing what exists, but it rarely uncovers what's next.
Join us as we explore how to think past incremental GTM improvements: spotting shifts in buyer behavior before they show up in data, questioning the assumptions in your current model, and building buy-in for a bet the numbers can't fully justify yet.
Key takeaways:
- Techniques for spotting GTM opportunities data and competitive analysis can't yet see
- How to challenge the assumptions in your existing GTM playbook
- Building a case for a bold GTM bet without full data to back it
- Practical exercises for generating and stress-testing "blue sky" GTM ideas
Lauren Hockenson, Shopify