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Event starts in:
27

days :

3

hours :

12

minutes

6

until early bird ends

June 24 & 25, 2025
London

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What's on
June 24
June 25
June 24
June 24
09:00
Main stage
Chairperson opening remarks
Maria Bersteneva, Director of Product Marketing, Kognitiv
09:15
Main stage
From startups to fortune 500: two decades of product marketing lessons
Fatih Mehtap, VP of Marketing, Digital Ocean
09:45
Main stage
Sustaining momentum: Product marketing strategies for growth between launches
Marla Woodward, Director of Product Marketing, Dojo
10:15
Main stage
Scaling smart: growing a product marketing team for long-term success
10:45
Exhibition, workshops and networking area
Coffee Break
11:15
Main stage
Fireside Chat - Product vs. brand marketing: striking the right balance at every growth stage
Adam Azor, Executive Vice President, Global Marketing, Sportradar
Rachael Grant, Brand and Product Marketing Director, Big Fish Games
11:45
Main stage
Mastering pricing strategy: finding the right model to drive growth
12:15
Exhibition, workshops and networking area
Lunch break
13:15
Main stage
Interactive roundtable discussions
Amit Alagh, Global Product Marketing Manager, Wolters Kluwer
Bar Ginzburg, Product Marketing Manager, Duda
Aurélie Genet, Head of Growth - Marketing and Product-led, Pion
Nataliya Trotsenko, Head of Product Marketing, Financial Services @ Yandex Plus, Yandex
Richard Downs, VP, Head of Business Network Product Marketing, SAP
14:00
Main stage
Sometimes you go in with a new logo and come out with a plushie: 11 lessons from creating a new category
Giles Tongue, Vice President Marketing, Bango
14:30
Exhibition, workshops and networking area
Coffee break
15:00
Main stage
GTM excellence: connecting strategy to impact, scale & growth
15:30
Main stage
Panel - The PMM balancing act: tactics, strategy & scaling for long-term impact
Louise Dunne, Senior Product Marketing Manager, Dojo
Hannah Wright, Head of Product Marketing, HR and Payroll, Sage
Haya Barlas, Head of Product Marketing, JustGiving
Jose Carmona Orbezo, Director of Product Marketing, PeopleCert
16:15
Main stage
Breaking silos between product marketing and demand gen for unstoppable growth
Reagan Nyandoro, Director Product Marketing, SAP Signavio Process Insights, SAP
16:45
Main stage
Closing remarks
Maria Bersteneva, Director of Product Marketing, Kognitiv
17:00
Exhibition, workshops and networking area
Happy hour
June 25
09:00
Main stage
Opening remarks
Jonathon Maimon, Product Marketing Lead, Planet
09:15
Main stage
You’ve got the customers – now let’s keep them: building brand loyalty with tailored messaging
Pooja Dey, Director, Global Brand Proposition, Sage
09:45
Main stage
From ‘niche’ to ‘noticed’: Humanising technical products for market impact
Ian Edgehill, Head of Product Marketing, Envirosuite
10:15
Main stage
Creating stronger impact with sales: how product marketing creates revenue-driving narratives
Paul Heaton, Director of Product and Propositions Marketing, EMEA & APAC, Experian
10:45
Exhibition & networking
Coffee break
11:15
Main stage
Networking roundtables: Overcome your biggest challenge as a PMM
11:15
Workshops
Workshop - Storytelling through visuals: Bringing your product’s story to life
Elliott Rayner, CMO, OWOW
11:15
Workshops
Workshop - Using AI and voice of customer to shape product design and GTM strategy in global markets
Catherine Kidd, Director, Product Marketing Legal Tech, Thomson Reuters
12:00
Main stage
Advanced win/loss analysis: turning post-sales feedback into strategic advantage
Stuart Shingler, Vice President of Brand & Product Marketing, Tink (A Visa Solution)
12:30
Exhibition & networking
Lunch break
13:30
Workshops
Workshop - Learnings from the trenches: how to message and position your product launch
Chloe Nicholls, Fractional Product Marketing & GTM Strategist
13:30
Workshops
Workshop - Thriving through acquisitions: actionable strategies for success
Sarah Pritchards, Head of Product Marketing, OneAdvanced
14:15
Main stage
Adapting to shifting consumer behaviors: evolving product marketing for the modern consumer
14:30
Main stage
Panel: Aligning teams and driving impact through cross-collaboration
Aline Bezerra, Head of Product Marketing, Parfin
Sunny Dhami, Vice President of Product Marketing, Ardoq
Vicki Scheele, VP Product Marketing, Concentrix
Amy Farr, Head of Product Marketing, Xero
Louise Stevens, Vice President Marketing, Wenrix
15:00
Main stage
Closing remarks
Jonathon Maimon, Product Marketing Lead, Planet

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We’ve assembled the brightest minds in product marketing to reveal their best practices, challenges, and experiences with one mission in mind: enabling you to reach your full product marketing potential.

Sign up today and take advantage of our early bird rates, saving £300, ending Friday, 2nd May.

London
June 25 & 26, 2025

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June 24 & 25, 2025
London

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Attendees

80%

Senior management

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