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Event starts in:
35

days :

16

hours :

53

minutes

11

until summit

June 24 & 25, 2025
London Hilton Metropole
225 Edgware Road
London

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What's on
June 24
June 25
June 24
June 24
09:00
Main stage
Chairperson opening remarks
Maria Bersteneva, Director of Product Marketing, Kognitiv
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09:15
Main stage
From startups to fortune 500: two decades of product marketing lessons
Fatih Mehtap, VP of Marketing, Digital Ocean
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09:45
Main stage
Sustaining momentum: Product marketing strategies for growth between launches
Marla Woodward, Director of Product Marketing, Dojo
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10:15
Main stage
Scaling smart: growing a product marketing team for long-term success
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10:45
Exhibition, workshops and networking area
Coffee Break
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11:15
Main stage
Fireside Chat - Product vs. brand marketing: striking the right balance at every growth stage
Rachael Grant, Brand and Product Marketing Director, Big Fish Games
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11:45
Main stage
Mastering pricing strategy: finding the right model to drive growth
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12:15
Exhibition, workshops and networking area
Lunch break
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13:15
Exhibition, workshops and networking area
Interactive roundtable discussions
Amit Alagh, Global Product Marketing Manager, Wolters Kluwer
Bar Ginzburg, Product Marketing Manager, Duda
Aurélie Genet, Head of Growth - Marketing and Product-led, Pion
Nataliya Trotsenko, Head of Product Marketing, Financial Services @ Yandex Plus, Yandex
Richard Downs, VP, Head of Business Network Product Marketing, SAP
Stass Pertsovskiy, Director of Product Marketing, Axway
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14:00
Main stage
Sometimes you go in with a new logo and come out with a plushie: 11 lessons from creating a new category
Giles Tongue, Vice President Marketing, Bango
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14:30
Exhibition, workshops and networking area
Coffee break
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15:00
Main stage
GTM excellence: connecting strategy to impact, scale & growth
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15:30
Main stage
Panel - The PMM balancing act: tactics, strategy & scaling for long-term impact
Louise Dunne, Senior Product Marketing Manager, Dojo
Hannah Wright, Head of Product Marketing, HR and Payroll, Sage
Haya Barlas, Head of Product Marketing, JustGiving
Jose Carmona Orbezo, Director of Product Marketing, PeopleCert
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16:15
Main stage
The Future of Product Marketing: Competing with AI, Winning with Storytelling
Elliott Rayner, CMO, OWOW
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16:45
Main stage
Closing remarks
Maria Bersteneva, Director of Product Marketing, Kognitiv
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17:00
Exhibition, workshops and networking area
Happy hour
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June 25
09:00
Main stage
Opening remarks
Jonathon Maimon, Product Marketing Lead, Planet
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09:15
Main stage
You’ve got the customers – now let’s keep them: building brand loyalty with tailored messaging
Pooja Dey, Director, Global Brand Proposition, Sage
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09:45
Main stage
From ‘niche’ to ‘noticed’: Humanising technical products for market impact
Ian Edgehill, Head of Product Marketing, Envirosuite
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10:15
Main stage
Creating stronger impact with sales: how product marketing creates revenue-driving narratives
Paul Heaton, Director of Product and Propositions Marketing, EMEA & APAC, Experian
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10:45
Exhibition & networking
Coffee break
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11:15
Exhibition & networking
Networking roundtables: Overcome your biggest challenge as a PMM
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11:15
Workshops
Workshop - Using AI and voice of customer to shape product design and GTM strategy in global markets
Catherine Kidd, Director, Product Marketing Legal Tech, Thomson Reuters
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11:15
Workshops
Workshop - From Overlooked to Unmissable: Get Promotion-Ready
Hope Chauland, PMM Career Coach & Expert In Residence
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12:00
Main stage
Back to the start-up: Part III
Stuart Shingler, VP Marketing, Legora
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12:30
Exhibition & networking
Lunch break
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13:30
Exhibition & networking
Panel - Aligning teams and driving impact through cross-collaboration
Aline Bezerra, Head of Product Marketing, Parfin
Sunny Dhami, Vice President of Product Marketing, Ardoq
Vicki Scheele, VP Product Marketing, Concentrix
Amy Farr, Head of Product Marketing, Xero
Louise Stevens, Vice President Marketing, Wenrix
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13:30
Workshops
Workshop - Learnings from the trenches: how to message and position your product launch
Chloe Nicholls, Fractional Product Marketing & GTM Strategist
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13:30
Workshops
Workshop - Thriving through acquisitions: Actionable strategies for success
Sarah Pritchards, Head of Product Marketing, OneAdvanced
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14:15
Main stage
Breaking silos between product marketing and demand gen for unstoppable growth
Reagan Nyandoro, Director Product Marketing, SAP Signavio Process Insights, SAP
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14:45
Main stage
Closing remarks
Jonathon Maimon, Product Marketing Lead, Planet
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We’ve assembled the brightest minds in product marketing to reveal their best practices, challenges, and experiences with one mission in mind: enabling you to reach your full product marketing potential.

London
June 25 & 26, 2025

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June 24 & 25, 2025
London Hilton Metropole
225 Edgware Road
London

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