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10

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June 18, 2026
Convene Sancroft St Paul's
Rose St, Paternoster Sq.
London

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agenda

One location, dozens of ways to shape your festival experience. Lock in to the product marketing main stage, or mix in sessions from across the 5 other co-located tracks to refine your skills across the GTM lifecycle.

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Meet the speakers

What's on
June 18 | Product Marketing Festival
Co-located tracks
June 18 | Product Marketing Festival
June 18 | Product Marketing Festival
08:00
Networking breaks
Networking breakfast & registration
09:00
Product Marketing | Main stage
Opening remarks
Amit Alagh, Head of Product Marketing, RWS Group
09:15
Product Marketing | Main stage
Earn the headline slot: How to build a PMM career that commands the stage
Aaron Eckelt, Former PMM, Beamery
Anna Szczerkowska, PMM Lead, Gorilla
Andrew Keating, VP, Product and Solutions Marketing, LogicMonitor
10:00
Product Marketing | Main stage
The enablement boardroom: Reinventing sales enablement assets for an AI-first world
10:30
Networking breaks
Coffee break
11:00
Product Marketing | Main stage
The compete arena: Breaking down the wins, the losses, and what actually decided them
11:30
Product Marketing | Main stage
PMM x The Traitors | The messaging roundtable: Faithful, flawed, or full-on traitor?
Kelly Masters, Director, Product Marketing, Sitecore
12:00
Networking breaks
Interactive workshop | Tagline or trainwreck?: A hands-on positioning workshop
Story Tweedie-Yates, Author & PMM
12:00
Product Marketing | Main stage
Panel | The PMM measurement reset: What’s vanity, what’s real, and how to prove impact
Connagh Flynn, Head of Commercial Insight, Aston Martin F1 Team
Jen Garside, Global Head of Sector & Product Marketing, YouGov
Rebecca Porter, Director, Product Marketing, Strategy & GTM, Sand Technologies
12:45
Networking breaks
Lunch
13:45
Product Marketing | Main stage
PMM on the front line: Step into the sales battlefield
Mat Silva, Head of GTM & Product Lifecycle, Banco do Brasil
Ana Paula Lafuente, Product Marketing Coordinator & PMA Ambassador, Afya
14:30
Product Marketing | Main stage
PMM x Dragons’ Den | Convince the room: Defending your big idea live
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
Roberto Kusabbi, Senior Director of Product Marketing, King Games
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
15:15
Networking breaks
Coffee break
15:45
Product Marketing | Main stage
Order in the court: Putting a product launch on trial
16:15
Product Marketing | Main stage
PMM group therapy: Help & advice from peers who get it
Bianca Galan, Ambassador, Product Marketing Alliance
16:45
Product Marketing | Main stage
Closing remarks
Amit Alagh, Head of Product Marketing, RWS Group
17:00
Networking breaks
Happy hour sponsored by Product Marketing Alliance
Co-located tracks
09:00
Revenue Operations Festival
Dragons' Den: The hidden cost of misalignment and how RevOps fixes it
Simon Gilks, VP, Revenue Operations, Enhesa
Ian Matthews, VP Revenue Strategy, Planning & Performance, Teradata
09:15
Customer Success Festival
Stop asking, start knowing: Building a predictive VoC engine
Manaal Farooqui, Director, Customer Success - Skin Creative, Bic
09:45
GTM Festival
Building sector‑led market insight that actually guides GTM
Rob Hamblett, Senior Director, Sector GTM, Concentrix
10:15
GTM Festival
Panel discussion: What GTM alignment looks like when the stakes are real
Rebecca Porter, Director, Product Marketing, Strategy & GTM, Sand Technologies
Matt Clayden, VP, Growth & GTM Strategy, Civica
10:15
Sales Enablement Festival
Fixing the PMM-enablement operating model you already have
Stephen Pegler, Director, Revenue Enablement, Reapit
11:00
Customer Success Festival
Renewals by design: Using MEDDIC, champion building & AI to lock in growth
Tamara Kempf, Regional Director, EMEA Customer Success, Cisco
11:30
Product-Led Festival
Interactive workshop: Fix this product — live
Stuart Boorn, Head of Product, Arqiva
12:00
Customer Success Festival
From gut feeling to scoring model: Translating customer pain into product priorities
Craig Jackson, Director, Customer Success, Pleo
12:00
Revenue Operations Festival
GTM engineering: Designing a revenue machine, not just a stack
Sandy Robinson, VP, Revenue Operations & Client Growth, Quavo Fraud & Disputes
14:45
GTM Festival
Panel discussion: Positioning as a team sport
Susan Lin, Director, GTM Strategy & Sales Enablement, FIS
Sangita Das, Director, GTM Strategy & Effectiveness, LexisNexis
16:00
Product-Led Festival
Data-driven vs. intuition-led: Your framework for product decisions
Daniel Dalton, Director, Product Management, Sage
Matthew Feczko, Director, Product Operations, Ocado Technology
16:00
Sales Enablement Festival
Panel: Owning launch alignment without owning the launch
Kate Philpot, VP, Global Sales Enablement, Getty Images
Susan Lin, Director, GTM Strategy & Sales Enablement, FIS
June 18, 2026
Convene Sancroft St Paul's
Rose St, Paternoster Sq.
London

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Glastonbury might be taking a break this year, but we've got the GTM ecosystem covered with our sister communities, expanding your perspective, network, and experience in one place.

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