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until the festival - get your bucket hats ready🎪

June 17, 2027
London

Agenda

at a glance

One location, dozens of ways to shape your festival experience. Lock in to the product marketing main stage, or mix in sessions from across the 5 other co-located tracks to refine your skills across the GTM lifecycle.

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Meet the speakers

Testimonials
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Test new positioning, messaging, and GTM approaches in real time. Pressure-test ideas before your next launch, campaign, or board meeting.

Experiment

Product Marketing Manager

Turn frameworks into action. Work through practical challenges, refine your strategy, and leave with outputs you can use immediately, not just notes.

Apply

Product Marketing Manager

Connect with senior B2B product marketers facing the same alignment battles, sales enablement gaps, and stakeholder pressure you are.

Engage

Product Marketing Manager

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View full agenda

View full agenda

What's on
2025 agenda
Co-located tracks
2025 agenda
2025 agenda
08:00
Networking breaks
Networking breakfast & registration
09:00
Product Marketing | Main stage
Opening remarks
09:15
Product Marketing | Main stage
PMM x The Traitors | The messaging roundtable: Faithful, flawed, or full-on traitor?
Kelly Masters, Director, Product Marketing, Sitecore
09:45
Networking breaks
Interactive workshop | Show your impact: Building a PMM comms system that scales with you
09:45
Product Marketing | Main stage
Earn the headline slot: How to build a PMM career that commands the stage
Aaron Eckelt, PMM, Orgvue
Anna Szczerkowska, PMM Lead, Gorilla
Andrew Keating, VP, Product and Solutions Marketing, LogicMonitor
10:30
Networking breaks
Coffee break
11:00
Product Marketing | Main stage
Improve this answer: A live competitive intelligence challenge
11:30
Product Marketing | Main stage
Demo doctor live: The prescription for a top 1% demo
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
12:00
Product Marketing | Main stage
Panel | The PMM measurement reset: What’s vanity, what’s real, and how to prove impact
Connagh Flynn, Head of Commercial Insight, Aston Martin F1 Team
Rebecca Porter, Head of Product Marketing, Vortexa
12:45
Networking breaks
Lunch
13:45
Product Marketing | Main stage
PMM x Dragons’ Den | Convince the room: Defending your big idea live
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
Hector GHF, Product Marketing Lead, ClearBank
14:30
Networking breaks
Interactive workshop | Tagline or trainwreck?: A hands-on positioning workshop
Story Tweedie-Yates, VP, Marketing, Geordie AI
14:30
Product Marketing | Main stage
PMM on the front line: Step into the sales battlefield
Ana Paula Lafuente, Product Marketing Coordinator & PMA Ambassador, Afya
15:15
Networking breaks
Coffee break
15:45
Product Marketing | Main stage
No likey, no lighty: Putting product launches to the test
Emily Pentony, Senior PMM, Wellhub
Alan McAlpine, Product Marketing Lead, Oscilar
16:30
Product Marketing | Main stage
Closing remarks & final icebreaker
17:00
Networking breaks
Happy hour sponsored by Product Marketing Alliance
Co-located tracks
June 17, 2027
London

One pass
Access to every stage

Glastonbury might be taking a break this year, but we've got the GTM ecosystem covered with our sister communities, expanding your perspective, network, and experience in one place.

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