Weak positioning doesn’t just sound bland, it quietly kills pipeline, confuses buyers, and makes every launch harder than it needs to be. In this interactive workshop, you’ll roll up your sleeves and build positioning from scratch using a practical Positioning Hypothesis method tested inside real startups, designed to bring clarity to messy categories and shifting markets. With the support of the AI tool of your choice, you’ll craft and refine a smart, structured prompt that helps you pressure-test your thinking and leave the room with a draft tagline and sharper narrative you can actually use. Key takeaways: - A clear framework to move from vague messaging to confident, differentiated positioning - How to structure a strong positioning hypothesis that aligns buyers, product, and GTM - A practical AI prompt you can reuse to refine messaging long after the workshop - A draft tagline and clearer narrative direction you can bring back to your team immediately