What actually makes a product launch work, and what gets an instant “no” from PMMs? Inspired by Paddy McGuinness' Take Me Out, this fast-paced session puts product launches in the hot seat. Three speakers go head-to-head, each pitching a real launch example in just 7 minutes. As they present, the audience plays judge, switching their lights off for the approaches they don’t buy. Across four core product marketing challenges, from ICP and segmentation to differentiation, repositioning, and AI feature launches, you’ll see how different strategies stack up under pressure. Only one launch will keep the lights on. Expect strong opinions, sharp thinking, and a clear view of what actually resonates with PMMs today.