Ana Paula Lafuente (She/Her) is a Product Marketing Senior Analyst and Marketing Specialist with over eight years of experience spanning strategic marketing, product positioning, and go-to-market execution across B2B and B2C technology sectors, including SaaS, edtech, foodtech, and healthtech. Certified by both Reforge and the Product Marketing Alliance, Ana is a trusted voice in Brazil’s PMM landscape, known for translating deep user insight into actionable strategy. She currently serves as an ambassador for PMA and is a dedicated mentor, helping professionals grow into product marketing roles through structured guidance and practical frameworks. Ana has built end-to-end PMM strategies, led pricing and packaging initiatives, and enabled commercial teams with tailored sales content. Her work is grounded in a passion for elevating the role of PMM in Brazil, and she’s a vocal advocate for better market understanding, fair recognition, and cross-functional alignment. A frequent contributor to the PMM community through talks, workshops, and published articles, Ana is driven by a mission to empower others with the tools, mindset, and confidence to thrive in product marketing.