If you can’t clearly prove your impact, someone else will define it for you. And if Karen in Sales is defining PMM success, you might end up labelled as “the deck team”... again. This panel is about changing that. Join us as we unpack the difference between vanity metrics and metrics that executives actually care about, the ones tied to revenue, pipeline quality, strategic growth, and commercial outcomes. Because when PMMs measure impact in a language leadership understands, the conversation shifts from “prove your value” to “how do we scale this?” We’ll move beyond vanity dashboards and focus on the metrics that protect budget, justify headcount, and make execs pay attention. Key takeaways: - How to distinguish between vanity metrics and metrics that genuinely influence revenue and commercial growth - Practical ways to measure the effectiveness of sponsorships, partnerships, and brand-led initiatives through a PMM lens - The data points that help secure stakeholder buy-in, budget, and cross-functional credibility - How to build a measurement narrative that positions PMM as a strategic driver, not just a support function -- And because this is PMM Festival, we’re bringing a voice of the audience on stage to challenge, question, and pressure-test the panel in real time, so the conversation reflects what’s actually happening in your world. Want to represent your fellow attendees? Keep an eye out in your inbox to nominate yourself.

Everyone talks about alignment between product, PMM, RevOps, sales, and enablement. Few teams achieve it when deals slip, launches slip, or targets rise mid‑quarter. This interactive panel digs into how high‑performing GTM organisations really operate across functions. Panellists from product, PMM, RevOps, and enablement will unpack real alignment breakdowns they’ve lived through, and what they changed in their operating rhythm, incentives, and decision‑making to fix them. You’ll walk away with: - Concrete examples of cross‑functional rituals (war rooms, launch councils, pipeline forums) that actually drive shared outcomes. - A set of alignment “red flags” to watch for—and the interventions that panellists used to turn things round. - An opportunity to map your own GTM alignment gaps and steal the best ideas from other attendees’ operating models. Rebecca Porter Director, Product Marketing, Strategy & GTM Sand Technologies