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Anna
Szczerkowska
PMM Lead
Gorilla
Anna Szczerkowska is PMM Lead at Gorilla and an Alternative MBA graduate with a strong track record in B2B product marketing and go to market leadership. With experience spanning product, marketing, and customer-facing roles, she brings a well-rounded perspective to building and scaling technical solutions. Anna has deep expertise in positioning AI driven offerings and has worked across a diverse range of industries, including education, supply chain, food, retail, and broader technology sectors. She thrives in ambiguous environments and is at her best partnering with technical teams, balancing strategic thinking with hands-on execution to bring complex products successfully to market.
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18 June 2026 09:15 - 10:00
Earn the headline slot: How to build a PMM career that commands the stage
Great work doesn’t always mean great recognition, just ask Morgan Freeman, Harrison Ford, or Maya Angelou, who found their breakout moments later than most people expect. Product Marketing is no different. Talent alone won’t land you the headline slot, and in a role with no clear ladder, inconsistent scope, and multiple paths, it’s easy to feel stuck or overlooked. Join our three PMM leaders as they unpack the real inflection points that shaped their careers, from moving into PMM and earning promotions to choosing between super IC and management, and reveal the visibility, positioning, and leverage moves that actually accelerate momentum. Key takeaways: - How to position your strengths so leadership sees you as strategic, not just supportive - The real tradeoffs between IC and management paths, and how to choose with intention - How to build cross-functional credibility that leads to promotion - The signals hiring managers look for when deciding who gets the headline slot