PMM Summit recap
Product Marketing Summit
Amsterdam 2024
Check out our highest-rated session from last year:
Product Story distillation: How to calculate your minimum viable story with Elliott Rayner, Director of Marketing, OWOW
Hear why our past
attendees love PMM summit...
Check out our highest-rated session from last year:
Bringing product marketing and product management together with Aya Tange, Product Marketing Lead at Topi
Watch last year's
highlights...
The first 30-60-90 days as a PMM: Establishing a product marketing function with impact
Elena Kadochnikova, Head of Product Marketing, Temper
The price behind the promise: Inside DataSnipper’s approach to monetizing GenAI
Bas Willems, VP, Corporate & Product Marketing, DataSnipper
The value of impactful messaging frameworks for B2B & B2C audiences
Jui Tamhane, Product Marketing Manager, Google
Riana Frischman, Senior Product Marketing Manager, Amazon Fashion, Amazon
Our Stats
30
Speakers
150+
Attendees
80%
Senior management
100+
Companies
What last year's
attendees said...
Register for
Product Marketing Summit Amsterdam 2024
Discover other events from The Alliance and see opportunities to elevate your career.
“PMA understand what PMMs want and have built an amazing conference to match with a diverse representation of speakers, presentation formats with roundtable discussions to break up the day, it's a must attend event."
- Product Marketing Manager, Microsoft
Attendee Testimonial
Agenda
at a glance
Turn customer, sales, and competitive insight into actionable decisions that shape your roadmap, messaging, and go-to-market.
Achieve market clarity
Product Marketing Manager
Get detailed playbooks to integrate AI in every stage of your workflow; from predictive customer insight to sales collateral customisation.
Skip months of AI trials
Product Marketing Manager
Establish decision-making rhythms that help PMMs influence outcomes, resolve tradeoffs, and move teams forward without formal authority.
Drive alignment
Product Marketing Manager
Establish a differentiated, cohesive narrative that teams use consistently across regions, channels, and touchpoints.
Messaging & positioning
Product Marketing Manager
Turn launches into focused execution that teams act on and customers adopt, at scale.
Launch with impact
Product Marketing Manager
earn how to quantify PMM’s contribution with metrics leaders trust and operating systems that bring focus, prioritisation, and scale to your work.
Measure PMM impact
Product Marketing Manager
Watch our past
summits while you wait
With a PMA Pro+ membership you get access to every session, from every summit, forever, plus a whole lot more.
A snapshot of
our speakers...
Download
your brochure
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Gallery of
last year's summit
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conversation
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