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Event starts in:
205

days :

16

hours :

14

minutes

24

until the summit begins

March 12 & 13, 2026
Convene 360 Madison Avenue
360 Madison Avenue
New York

Breakout
sessions

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11:15 - 12:15, 13 March 2025
Duration:
60 mins
PMM Labs - Sharpen your storytelling strategies
Our first lab will dive into the nuances of storytelling for PMMs, and you'll be able to come away with solutions to key challenge for weaving effective narrative such as: - Balancing creativity and data - Building trust and credibility - Navigating the challenges in global markets
Jodi Innerfield, Salesforce
11:15 - 11:45, 13 March 2025
Duration:
30 mins
Roundtable - Breaking barriers: Mastering the Art of Entering New Markets
This session offers valuable insights into successfully navigating the complexities of market expansion. Led by Michelle Yee, Director of PMM at Square, the session will delve into proven strategies for overcoming common obstacles and establishing a strong foothold in new territories. Participants will gain practical knowledge and actionable advice, including identifying lucrative market opportunities, adapting product messaging to resonate with diverse audiences, and building effective go-to-market strategies tailored to specific regions. The interactive format encourages audience participation, providing ample opportunity for attendees to engage in thought-provoking discussions, share their own experiences, and learn from each other's successes and challenges. Key learnings will include how to: - Identify high-potential market opportunities through comprehensive research and analysis. - Develop culturally relevant product messaging that resonates with target audiences. - Craft effective go-to-market strategies tailored to the unique characteristics of each new market.
Michelle Yee, Square

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13:45 - 14:45, 13 March 2025
Duration:
60 mins
PMM Labs - AI for Product Marketers
Our second lab will explore how product marketers can navigate the complexities of leveraging AI in their roles. With such a vast array of AI tools and methods to use these technologies, in just 90 minutes you'll come away with strategies to help you: - Automate your daily tasks so you can spend more time on what matters most - Uncover enhanced customer insights - Integrate AI into your PMM workflows
Jason Druss, Adobe
13:45 - 14:30, 13 March 2025
Duration:
45 mins
Interactive Workshop - Landing your dream PMM role: insights and tips from a seasoned hiring manager
Breaking into product marketing—or advancing your PMM career—can be challenging. With an increasingly competitive job market, standing out as a candidate requires more than just ticking the boxes on a job description. As a hiring manager at Datadog, I’ve interviewed close to 100 candidates and seen what separates standout applicants from the rest. In this session, I’ll share practical, no-nonsense advice on how to position yourself for success. We’ll dive into what hiring managers are really looking for, how to tell your story through your resume and interviews, and the common pitfalls that trip up even the best candidates. Whether you’re new to product marketing or looking to level up, this session will equip you with the tools and insights you need to land your next role with confidence.
Eyal Engel, Datadog
16:00 - 16:45, 13 March 2025
Duration:
45 mins
Interactive Workshop - Technical product marketing
With the massive expansion of cloud computing, connected devices, SaaS solutions for every fragment of work, and AI capabilities has come the centrality of developers in influencing and implementing technology decisions. Many of us therefore have woken up to realize - we are now developer marketers! While the core marketing principles may be similar to consumer and enterprise marketing - "know the user, know the magic, connect the two" - who the user is, and what they find magical, is unique. In this masterclass, you'll get a brief overview of developer personas and motivators, and have the opportunity to work through case studies. At the end, you'll have familiarity with useful data sources, experience creating a developer "ideal customer profile," and the start of a pitch line and marketing plan for developers.
Katie Miller, Slack
11:30 - 12:30, 14 March 2025
Duration:
60 mins
PMM Labs - Content (marketing) is still king
Our third lab will explore the role of content marketing in product marketing and how PMMs can take their content strategies to the next level. You'll come away with solutions to key content marketing challenges such as: - Identifying the best form of content to communicate the true value of your product - Integrating AI into your strategy - Identifying key metrics to measure success
Steve Kearns, LinkedIn

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11:30 - 12:15, 14 March 2025
Duration:
45 mins
Interactive workshop - Marketing yourself to build your PMM brand
Product marketers need to be as skilled at marketing themselves as they are at marketing their products. This interactive workshop provides practical strategies and actionable tactics for cultivating a strong personal brand that elevates your career and amplifies your impact. Through engaging exercises and peer-to-peer learning, this workshop will empower you to: - Learn how to articulate your unique value proposition, define your career goals, and develop a concise and impactful - Discover how to leverage social media, content creation, and networking platforms to showcase your expertise, build your professional network, and establish thought leadership within the PMM community. - Explore effective strategies for networking, mentorship, and community building to expand your influence, gain valuable insights, and foster meaningful relationships with other PMM professionals.
Neal Sivadas, TikTok

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