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Event starts in:
7

days :

9

hours :

53

minutes

2

until workshop registration opens - summit pass required to register ⚠️

March 12 & 13, 2026
Convene 360 Madison Avenue
360 Madison Avenue
New York

Interactive
workshops

Interactive sessions. Real skills.

Our workshop track holds immersive, hands-on sessions led by expert facilitators throughout both days of the summit.

Each workshop is designed to help you apply frameworks, test new approaches, and build something tangible - whether it's a GTM plan, battlecard, or your own career strategy. 

Registration opens February 12.

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10:30 - 11:15, 12 March 2026
Duration:
45 mins
Workshop - The science of story: Turning insight into creative messaging that resonates
Great storytelling isn’t just creative — it’s engineered. In this open discussion, PMMs will explore how research, psychology, and real customer insight fuel the creativity of narratives that actually land. We’ll unpack the strategic building blocks behind memorable messaging, share the methods we use to uncover story-worthy truths, and swap examples of how insight-led storytelling drives differentiation and emotional resonance.
13:30 - 14:15, 12 March 2026
Duration:
45 mins
Workshop - Designing product stories that drive decisions
PMMs know storytelling matters - but few have a repeatable way to design narratives that actually influence decisions. In this hands-on session, you’ll learn how to structure product stories that guide buyers, align GTM teams, and scale across audiences. You’ll leave with practical frameworks and a working narrative you can apply immediately across sales, marketing, and product.
Elliott Rayner, OWOW
10:00 - 10:45, 13 March 2026
Duration:
45 mins
Workshop - The first 90 days playbook: How to build credibility, influence, and early wins without burning out
The first 90 days are the most critical period in any PMM role: they shape your credibility, influence, and trajectory long after onboarding ends. Drawing on insights from coaching nearly 100 PMMs 1-1 through real transitions, Yi Lin Pei breaks down how to navigate different environments, from fast-moving startups to complex enterprises, without burning out. You’ll learn tried-and-true strategies to prioritize the right work, build allies quickly, and deliver early impact while protecting your confidence and sanity.
Yi Lin Pei, Courageous Careers
11:30 - 12:15, 12 March 2026
Duration:
45 mins
Workshop - From “first draft” to market-ready: Building company positioning and messaging in 30 days
The difference between a product that blends in and one that breaks through often comes down to clear, compelling positioning and messaging that the entire organization can rally around. In this session, learn a practical, 30-day framework for taking your company or product from scattered inputs and stakeholder opinions to a sharp, differentiated narrative that consistently shows up across sales, marketing, and customer-facing teams. Walk through how to rapidly uncover customer and market insights, translate them into a focused positioning storyline, and build a value proposition deck that becomes the source of truth for your go-to-market motion. Explore the why, how, and order of the process—from live working sessions with stakeholders, to structuring messaging pillars, to packaging everything in a deck that sales actually uses. You’ll leave with a repeatable playbook for shipping positioning and messaging quickly, aligning your organization around it, and driving more effective launches and campaigns.
Jacki Brown, Hapi
11:00 - 11:45, 13 March 2026
Duration:
45 mins
Workshop - Embedding PMM as a conduit for growth and upskilling
A strong PMM team isn’t just about outputs — it’s about enabling the rest of the organization to level up. In this workshop, Sarah Perkins shares her approach to positioning PMM as both a tactical function and a strategic enabler. Through interactive exercises, attendees will map how PMM can become a conduit for cross-functional learning and upskilling in their own companies. Hands-On Takeaways: - Identify where your PMM team can act as a multiplier, not just an executor. - Create an enablement map for sales, product, and leadership. - Explore frameworks for embedding PMM into business strategy. - Draft an action plan for making PMM “the glue” in your organization.
Sarah Perkins, The National Grid
10:30 - 11:15, 12 March 2026
Duration:
45 mins
Workshop - Marketing yourself: building your personal PMM brand
Product marketers need to be as skilled at marketing themselves as they are at marketing their products. This interactive workshop provides practical strategies and actionable tactics for cultivating a strong personal brand that elevates your career and amplifies your impact. Through engaging exercises and peer-to-peer learning, this workshop will empower you to: - Learn how to articulate your unique value proposition, define your career goals, and develop a concise and impactful - Discover how to leverage social media, content creation, and networking platforms to showcase your expertise, build your professional network, and establish thought leadership within the PMM community. - Explore effective strategies for networking, mentorship, and community building to expand your influence, gain valuable insights, and foster meaningful relationships with other PMM professionals.
Sheena Hakimian, Condé Nast

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