Agenda ▼

Why attend Partners

Locations ▼

Download brochure

Request to partner

Event starts in:

days :

hours :

minutes

until ticket prices increase

March 12 & 13, 2026

Convene 360 Madison Avenue

360 Madison Avenue

New York

Interactive
workshops
Interactive sessions. Real skills.
Our workshop track holds immersive, hands-on sessions led by expert facilitators throughout both days of the summit.
Each workshop is designed to help you apply frameworks, test new approaches, and build something tangible - whether it's a GTM plan, battlecard, or your own career strategy.
Registration opens early 2026.

Name: Workshops | Product Marketing Summit | New York
Start: 2026-03-12T04:00:00.000Z
End: 2026-03-13T04:00:00.000Z
Location: Convene 360 Madison Avenue

Sponsor

Secure your pass to register for workshops

View full agenda

11:00 - 11:45, 12 March 2026

Duration:

45 mins

Interactive workshop - Build your GTM in 45 minutes

Go-to-market plans often get lost in the slides - but great ones get built in the room. In this fast-paced, interactive workshop, you’ll collaborate with fellow PMMs to design a full GTM strategy in real time. Using a practical GTM canvas, you’ll define audiences, positioning, launch tactics, and success metrics for a sample product (or even your own). Guided by proven frameworks and live feedback, you’ll leave with a complete, repeatable structure you can apply to any launch - from MVP to enterprise scale.

12:00 - 12:45, 12 March 2026

Duration:

45 mins

Interactive workshop - Build a competitive battlecard in real time

PMMs know competitive intelligence matters, but few have a repeatable process. In this hands-on session, you’ll build a full battlecard in 45 minutes — from identifying signals and differentiators to framing win themes your sales team will actually use.

13:45 - 14:30, 12 March 2026

Duration:

45 mins

Interactive workshop - Positioning YOU: The PMM job search playbook for today’s market

Breaking into product marketing—or advancing your PMM career—can be challenging. With an increasingly competitive job market, standing out as a candidate requires more than just ticking the boxes on a job description. As a hiring manager at Datadog, I’ve interviewed close to 100 candidates and seen what separates standout applicants from the rest. In this session, I’ll share practical, no-nonsense advice on how to position yourself for success. We’ll dive into what hiring managers are really looking for, how to tell your story through your resume and interviews, and the common pitfalls that trip up even the best candidates. Whether you’re new to product marketing or looking to level up, this session will equip you with the tools and insights you need to land your next role with confidence.

Yi Lin Pei, Courageous Careers

14:45 - 15:30, 12 March 2026

Duration:

45 mins

Interactive workshop - The messaging teardown: Deconstruct, diagnose, redesign

Great messaging isn’t written - it’s built. In this fast-paced, collaborative workshop, you’ll take real examples of product messaging (bring your own or work from provided case studies) and break them down to uncover what truly makes a message resonate — or fall flat. You’ll learn how to diagnose gaps in clarity, differentiation, and emotional pull, then rebuild your story using proven frameworks that turn complex ideas into compelling narratives customers, and sales teams, remember.

16:00 - 16:45, 12 March 2026

Duration:

45 mins

Interactive workshop - Technical product marketing

With the massive expansion of cloud computing, connected devices, SaaS solutions for every fragment of work, and AI capabilities has come the centrality of developers in influencing and implementing technology decisions. Many of us therefore have woken up to realize - we are now developer marketers! While the core marketing principles may be similar to consumer and enterprise marketing - "know the user, know the magic, connect the two" - who the user is, and what they find magical, is unique. In this masterclass, you'll get a brief overview of developer personas and motivators, and have the opportunity to work through case studies. At the end, you'll have familiarity with useful data sources, experience creating a developer "ideal customer profile," and the start of a pitch line and marketing plan for developers.

10:00 - 10:45, 13 March 2026

Duration:

45 mins

Interactive workshop - Embedding PMM as a conduit for growth and upskilling

A strong PMM team isn’t just about outputs — it’s about enabling the rest of the organization to level up. In this workshop, Sarah Perkins shares her approach to positioning PMM as both a tactical function and a strategic enabler. Through interactive exercises, attendees will map how PMM can become a conduit for cross-functional learning and upskilling in their own companies. Hands-On Takeaways: - Identify where your PMM team can act as a multiplier, not just an executor. - Create an enablement map for sales, product, and leadership. - Explore frameworks for embedding PMM into business strategy. - Draft an action plan for making PMM “the glue” in your organization.

Sarah Perkins, The National Grid

11:15 - 12:00, 13 March 2026

Duration:

45 mins

Interactive workshop - Marketing yourself: building your personal PMM brand

Product marketers need to be as skilled at marketing themselves as they are at marketing their products. This interactive workshop provides practical strategies and actionable tactics for cultivating a strong personal brand that elevates your career and amplifies your impact. Through engaging exercises and peer-to-peer learning, this workshop will empower you to: - Learn how to articulate your unique value proposition, define your career goals, and develop a concise and impactful - Discover how to leverage social media, content creation, and networking platforms to showcase your expertise, build your professional network, and establish thought leadership within the PMM community. - Explore effective strategies for networking, mentorship, and community building to expand your influence, gain valuable insights, and foster meaningful relationships with other PMM professionals.

Sheena Hakimian, Condé Nast

13:45 - 14:15, 13 March 2026

Duration:

30 mins

Interactive workshop - Promptcraft: The art (and science) of working smarter with AI

How are product marketers really using AI? In this interactive workshop, we’ll dig into the results of a live PMM community survey revealing the tools, prompts, and workflows shaping the future of the role. From copy generation to customer research and campaign planning, we’ll explore what’s working, what’s not, and how to make AI your strategic copilot — not your shortcut. You’ll walk away with data-backed insights, hands-on prompt frameworks, and a clear understanding of where AI can elevate your daily impact. Key Takeaways: - A first look at new data on how PMMs across industries are using AI in their workflows. - Which tools are delivering the most real-world value — and where expectations fall short. - Live prompt-building exercises tailored to common PMM tasks (messaging, GTM, positioning). - Tips for integrating AI into your daily stack with strategy, creativity, and accountability. - Guardrails and best practices for balancing human insight with machine speed.

Michele Nieberding, Treasure Data

Join the
conversation

Join 95,000+ passionate PMMs across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities. Join the community.

Useful links

Privacy

Join the conversation