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March 12 & 13, 2026

Convene 360 Madison Avenue

360 Madison Avenue

New York

Interactive
workshops
Interactive sessions. Real skills.
Our workshop track holds immersive, hands-on sessions led by expert facilitators throughout both days of the summit.
Each workshop is designed to help you apply frameworks, test new approaches, and build something tangible - whether it's a GTM plan, battlecard, or your own career strategy.
Registration opens February 12.

Name: Workshops | Product Marketing Summit | New York
Start: 2026-03-12T04:00:00.000Z
End: 2026-03-13T04:00:00.000Z
Location: Convene 360 Madison Avenue

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10:30 - 11:15, 12 March 2026

Duration:

45 mins

Workshop - The science of story: Turning insight into creative messaging that resonates

Great storytelling isn’t just creative — it’s engineered. In this open discussion, PMMs will explore how research, psychology, and real customer insight fuel the creativity of narratives that actually land. We’ll unpack the strategic building blocks behind memorable messaging, share the methods we use to uncover story-worthy truths, and swap examples of how insight-led storytelling drives differentiation and emotional resonance.

13:30 - 14:15, 12 March 2026

Duration:

45 mins

Workshop - Why your product needs a narrative

Without a narrative, even great products get lost in the noise. With a strong product narrative, sales pitches sound the same no matter who delivers them. Marketing campaigns reinforce the same message customers hear from your product team, and Leadership can explain the product in one clear sentence. We will show you how to build a product narrative in three simple steps. 1.What value your product truly delivers? Digging deeper than features to learn how to communicate contrast around your differentiated value. 2. Who cares most about that value? Learn how to customise conflict to your ideal customer profile to create an emotional product story that resonates. 3. Why do you deliver that value best? Learn the five sources of credibility to ensure you can back up the promises your product has made.

Elliott Rayner, OWOW

10:00 - 10:45, 13 March 2026

Duration:

45 mins

Workshop - The first 90 days playbook: How to build credibility, influence, and early wins without burning out

The first 90 days are the most critical period in any PMM role: they shape your credibility, influence, and trajectory long after onboarding ends. Drawing on insights from coaching nearly 100 PMMs 1-1 through real transitions, Yi Lin Pei breaks down how to navigate different environments, from fast-moving startups to complex enterprises, without burning out. You’ll learn tried-and-true strategies to prioritize the right work, build allies quickly, and deliver early impact while protecting your confidence and sanity.

Yi Lin Pei, Courageous Careers

11:30 - 12:15, 12 March 2026

Duration:

45 mins

Workshop - From “first draft” to market-ready: Building company positioning and messaging in 30 days

The difference between a product that blends in and one that breaks through often comes down to clear, compelling positioning and messaging that the entire organization can rally around. In this session, learn a practical, 30-day framework for taking your company or product from scattered inputs and stakeholder opinions to a sharp, differentiated narrative that consistently shows up across sales, marketing, and customer-facing teams. Walk through how to rapidly uncover customer and market insights, translate them into a focused positioning storyline, and build a value proposition deck that becomes the source of truth for your go-to-market motion. Explore the why, how, and order of the process—from live working sessions with stakeholders, to structuring messaging pillars, to packaging everything in a deck that sales actually uses. You’ll leave with a repeatable playbook for shipping positioning and messaging quickly, aligning your organization around it, and driving more effective launches and campaigns.

Jacki Brown, Hapi

11:00 - 11:45, 13 March 2026

Duration:

45 mins

Workshop - Embedding PMM as a conduit for growth and upskilling

A strong PMM team isn’t just about outputs — it’s about enabling the rest of the organization to level up. In this workshop, Sarah Perkins shares her approach to positioning PMM as both a tactical function and a strategic enabler. Through interactive exercises, attendees will map how PMM can become a conduit for cross-functional learning and upskilling in their own companies. Hands-On Takeaways: - Identify where your PMM team can act as a multiplier, not just an executor. - Create an enablement map for sales, product, and leadership. - Explore frameworks for embedding PMM into business strategy. - Draft an action plan for making PMM “the glue” in your organization.

Sarah Perkins, The National Grid

10:30 - 11:15, 12 March 2026

Duration:

45 mins

Workshop - Marketing yourself: building your personal PMM brand

Product marketers need to be as skilled at marketing themselves as they are at marketing their products. This interactive workshop provides practical strategies and actionable tactics for cultivating a strong personal brand that elevates your career and amplifies your impact. Through engaging exercises and peer-to-peer learning, this workshop will empower you to: - Learn how to articulate your unique value proposition, define your career goals, and develop a concise and impactful - Discover how to leverage social media, content creation, and networking platforms to showcase your expertise, build your professional network, and establish thought leadership within the PMM community. - Explore effective strategies for networking, mentorship, and community building to expand your influence, gain valuable insights, and foster meaningful relationships with other PMM professionals.

Sheena Hakimian, Condé Nast

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