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Jacki
Brown
Head of Marketing
Hapi
Jacki Brown is the Founder and CEO of Jacki Brown Marketing, LLC, a consultancy that helps hospitality and travel technology companies navigate growth by identifying and crafting their positioning and messaging, then scaling that across digital channels and into lead-generating marketing campaigns. With nearly two decades of experience in marketing, Jacki honed her skills working with renowned brands such as Amadeus Hospitality, Demandware (now Salesforce Commerce Cloud), Shark Vacuums, and Nexxus Haircare, where she shaped global marketing strategies that significantly impacted pipeline growth and sales. She lives in Portsmouth, NH with her husband and two young children.
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12 March 2026 14:30 - 15:15
Workshop - The messaging teardown: Deconstruct, diagnose, redesign
Great messaging isn’t written - it’s built. In this fast-paced, collaborative workshop, you’ll take real examples of product messaging (bring your own or work from provided case studies) and break them down to uncover what truly makes a message resonate — or fall flat. You’ll learn how to diagnose gaps in clarity, differentiation, and emotional pull, then rebuild your story using proven frameworks that turn complex ideas into compelling narratives customers, and sales teams, remember.