The difference between a product that blends in and one that breaks through often comes down to clear, compelling positioning and messaging that the entire organization can rally around. In this session, learn a practical, 30-day framework for taking your company or product from scattered inputs and stakeholder opinions to a sharp, differentiated narrative that consistently shows up across sales, marketing, and customer-facing teams. Walk through how to rapidly uncover customer and market insights, translate them into a focused positioning storyline, and build a value proposition deck that becomes the source of truth for your go-to-market motion. Explore the why, how, and order of the process—from live working sessions with stakeholders, to structuring messaging pillars, to packaging everything in a deck that sales actually uses. You’ll leave with a repeatable playbook for shipping positioning and messaging quickly, aligning your organization around it, and driving more effective launches and campaigns.