12 March 2026 14:30 - 15:15
Workshop - The messaging teardown: Deconstruct, diagnose, redesign
Great messaging isn’t written - it’s built. In this fast-paced, collaborative workshop, you’ll take real examples of product messaging (bring your own or work from provided case studies) and break them down to uncover what truly makes a message resonate — or fall flat.
You’ll learn how to diagnose gaps in clarity, differentiation, and emotional pull, then rebuild your story using proven frameworks that turn complex ideas into compelling narratives customers, and sales teams, remember.