The job market has been more volatile in the last six months than in the last six years, and the old playbook for landing PMM roles no longer works. In this session, industry-leading product marketing coach Yi Lin Pei shares her exact playbook for approaching your career through a product marketing lens, so you can target the right companies, position yourself to win competitive searches, and evaluate roles for long-term growth, not just the next paycheck. You’ll leave with practical frameworks to position yourself like a high-impact product and stand out in today’s toughest hiring environment.

The first 90 days are the most critical period in any PMM role: they shape your credibility, influence, and trajectory long after onboarding ends. Drawing on insights from coaching nearly 100 PMMs 1-1 through real transitions, Yi Lin Pei breaks down how to navigate different environments, from fast-moving startups to complex enterprises, without burning out. You’ll learn tried-and-true strategies to prioritize the right work, build allies quickly, and deliver early impact while protecting your confidence and sanity.