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Sheena
Hakimian
Senior Director, Digital Consumer Marketing
Condé Nast
Sheena is a forward-thinking digital marketing professional with 15 years of experience defining and driving multichannel marketing strategies. As Condé Nast's Senior Director of Digital Consumer Marketing, she leads the team of leaders who are driving subscription acquisition strategy for the top consumer revenue-driving brands, like The New Yorker. Sheena is also a Certified Life Coach who helps growth-minded marketers move from stuck to fearless by overcoming limiting beliefs and building lasting confidence.
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12 March 2026 10:30 - 11:15
Workshop - Marketing yourself: building your personal PMM brand
Product marketers need to be as skilled at marketing themselves as they are at marketing their products. This interactive workshop provides practical strategies and actionable tactics for building a strong personal brand that elevates your career and amplifies your impact. Through engaging exercises and peer-to-peer learning, this workshop will empower you to: - Learn how to clarify your strengths, articulate your unique value, and define a clear direction for your career. - Understand how others perceive you at work and apply simple visibility habits that build trust, recognition, and new opportunities. - Explore practical strategies for sharing your impact, building meaningful relationships, and showing up more intentionally both in the room and online.