12 March 2026 11:00 - 11:45
Panel - AI in daily PMM workflows: What works, what doesn't
AI tools promise speed, scale, and smarter insights — but not every use case lives up to the hype. In this panel, product marketing leaders share how they’re using AI in their day-to-day work, where it’s delivering real value, and where it falls short. Expect honest stories, practical examples, and a balanced look at how to weave AI into PMM without losing the human edge.
Key Takeaways:
- Everyday PMM tasks where AI genuinely saves time and improves output.
- Common mistakes and misuses to avoid when experimenting with AI.
- How to balance automation with the human judgment PMM still requires.
- What’s next: where AI is likely to make the biggest impact in the near term.
13 March 2026 10:00 - 10:45
Interactive workshop - Embedding PMM as a conduit for growth and upskilling
A strong PMM team isn’t just about outputs — it’s about enabling the rest of the organization to level up. In this workshop, Sarah Perkins shares her approach to positioning PMM as both a tactical function and a strategic enabler. Through interactive exercises, attendees will map how PMM can become a conduit for cross-functional learning and upskilling in their own companies.
Hands-On Takeaways:
- Identify where your PMM team can act as a multiplier, not just an executor.
- Create an enablement map for sales, product, and leadership.
- Explore frameworks for embedding PMM into business strategy.
- Draft an action plan for making PMM “the glue” in your organization.