Join Tore as he explores how product marketers can leverage marketing automation to craft personalized product journeys that resonate with customers and drive business success. Attendees will gain insights into how marketing automation tools, including customer data platforms, can be used to enhance personalization, streamline experiences, and deliver more relevant product messages. Key takeaways: - How to use customer data to create personalized experiences that engage and retain customers. - The role of marketing automation in driving consistency across touchpoints and streamlining product journeys. - Best practices for integrating data-driven insights into product marketing strategies. - Real-world examples of successful product journey personalization and the impact of automation. - How to manage and optimize automated journeys to ensure they evolve with customer needs and market shifts.