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Stuart
Shingler
Vice President of Brand & Product Marketing
Tink (A Visa Solution)
Stuart is currently VP of Marketing for Payments at Tink (A Visa Solution), Europe’s leading open banking platform that enables merchants, banks and fintechs to make low-cost, low-fraud payments and develop data-driven onboarding experiences. Tink's partners include PayPal, Adyen, Stripe, and AmEx. With more than a decade of experience in the payments industry, Stuart was previously Global Product Marketing Lead at Klarna and has extensive experience of establishing and growing Product Marketing teams and developing and launching innovative disruptive products, and obtaining market leading positions within newly created categories.
17 May 2024 13:45 - 14:15
Introducing PMM vs starting with PMM
Two Payments unicorn journeys, two very different PMM journeys. Back in 2015 Stuart became the first PMM at Klarna, carving out the role from already well established Marketing and Product departments. Meanwhile at Tink, PMM was the first hire in a soon-to-be-formed B2B Marketing team. In both cases the companies and PMM teams grew like crazy in the years that followed although the approaches and learnings from each were very different. Key learnings will include: - How to successfully step on some toes - Evolving the role as you grow - Building resilient and flexible teams