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Patricia
Bleiker
Director of Industry Solutions
Scandit
As an electrical engineer by training and a technical account manager by practice, Patricia found her passion in product marketing - especially in fast-paced and energetic B2B SaaS companies. With 15 years of experience at the interface between product/engineering and marketing/sales of enterprise platform solutions, she knows what it takes to build and operationalise a successful go-to-market motion. Throughout her career at Swisscom, Open Systems and Scandit, Patricia has learnt that good collaboration of cross-functional teams determines success. Hence, she specialised in creating a collaborative environment across functions: be it due to her Swiss heritage, her experience as one out of 12 women in a group of 250 students or because she loves diversity in general, especially at sports - She stopped counting how many sports she's already tried!
16 May 2024 15:45 - 16:30
Roundtable discussions: Choose your topic and collaborate
Select your preferred discussion topic and get stuck into a deep-dive conversation with your peers. Here's some of last year's topics to get a taste of what to expect: - Getting stakeholder buy-in - Effective strategies for customer & market research - The future of product marketing: Trends and predictions - How to create vertical go-to-market success for horizontal B2B products - The PMMs road to CMO (and beyond!) - Hiring & retaining the best talent in PMM