In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. PMM for technical products: Translating deep tech into customer value without dumbing it down with Ksenia Rabinovich, Unified Streaming 2. A narrative balancing act: Buyer storytelling vs. product reality 3. From outcomes to impact: Proving PMM value to leadership 4. Owning the roadmap conversation: Influencing product without direct authority 5. Turning insight into action: Customer and market research that drives decisions