In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Discussion topics will include: 1. Marketer in diverse cultures: Tailoring your career in a global environment with Ksenia Rabinovich, Unified Streaming 2. A storytelling dilemma: The buyer journey vs. the product spotlight with Mike Kolman, Salesforce 3. Making enablement efforts stick: Strategies for long-term impact with Anna Borbotko, TomTom 4. PMM hacks: AI tools, prompts, and tricks to simplify your workflow 5. Developing and launching a successful CI program

This panel will explore strategies that product marketers can use to gain strategic influence within their organizations, engaging with stakeholders and driving impactful outcomes. Our expert speakers will share key tactics for building credibility, aligning with internal stakeholders, and confidently leading initiatives that align with broader business goals. Key takeaways: - How to engage early and build relationships with key stakeholders, ensuring their buy-in before presenting new ideas. - The importance of understanding your stakeholders deeply, tailoring your ideas to align with their objectives and challenges. - Practical tips for speaking with confidence, especially for underrepresented groups, and leveraging your unique perspective as a PMM. - How to build a reputation for excellence and become a go-to professional within your company by being visible and valuable. - Best practices for adapting your communication style to resonate with different stakeholders, ensuring your message lands effectively.