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Jenn
Gbur
Head of Product Marketing
Road
Jenn Gbur is Head of Product Marketing at Road, an Amsterdam-based scaleup on a mission to make EV charging transactions effortless for everyone. She is a versatile leader with over 17 years of experience in product and brand marketing roles at global corporations, early stage startups and advertising agencies. Jenn moved to Amsterdam from San Francisco in 2018 for a product marketing role at Booking.com. Prior to this, she was a product marketing manager for the U.S. digital music giant, Pandora Radio, where she led co-branded product launches with Google, Sonos, Fitbit and Xbox. She also led product and digital marketing efforts for several Bay Area and New York City music startups. Jenn is passionate about storytelling in the service of growth. Her PMM superpower is building effective teams for any stage of company growth.
16 May 2024 14:45 - 15:15
Seed to scale: building your product marketing team for company growth
Product marketing is famous for its broad, flexible skillset. This versatility makes them attractive hires for companies in the earlier stages of growth. But product marketing is not a one-size fits all model--and making the right hires at the right time is key to building a high performing team. In this session, we'll talk about how to identify your business needs, determine team structures and prioritize capabilities based on your growth stage.