PMM experts will share their insights on proactive strategies for PMMs to mould their positions within their companies to both drive organisational change and fuel their own passions. From navigating evolving responsibilities to influencing cross-functional collaborations, the discussion provides a roadmap for professionals aiming to redefine and expand their roles in ways such as: - Proactive positioning: Take initiative in understanding evolving industry trends and business needs to position yourself as a strategic contributor, ensuring your PMM role aligns with organizational objectives. - Effective cross-functional collaboration: Build strong relationships with teams beyond marketing, fostering collaboration and ensuring a holistic approach to product marketing that resonates across departments. - Continuous learning and adaptation: Embrace a mindset of continuous learning, staying attuned to market dynamics, and adapting your PMM role to align with emerging trends, technologies, and customer demands.