Join Galina in this interactive workshop and explore the essential role of product marketing in B2C industries, focusing on successful strategies from the gaming sector. By analyzing how gaming companies drive customer engagement, product adoption, and loyalty, participants will gain actionable insights into applying these techniques to other B2C contexts. Key session takeaways: - Understand how gaming companies create immersive customer experiences that drive retention. - Learn the importance of community building and engagement to enhance product success. - Explore data-driven strategies for product positioning and messaging. - Discover how to leverage user feedback for continuous product improvement. - Gain practical techniques for translating gaming marketing strategies to other B2C industries. –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of April 14.