In today’s rapidly evolving market, product marketing has shifted from a “nice-to-have” to a “must-have” function. It plays a critical role in fostering smoother cross-functional collaboration, creating well-aligned user journeys, and driving efficient go-to-market strategies. This trend isn’t limited to large corporations; smaller companies are also recognizing the importance of product marketing to carve out and expand their market niches. Establishing a Product Marketing function from scratch is both an exciting and demanding endeavor. It requires leveraging prior experience, adapting to the unique realities of the organization, and embodying the versatility of a true “Jack of all trades.” Join Elena as she shares a practical guide to launching and embedding a successful product marketing function within the first 90 days. Key takeaways: - Learn how to effectively establish the Product Marketing function and showcase its value across the organization. - Explore strategies for internal education and positioning yourself as the go-to expert in your domain - Gain insights into the most critical tasks to prioritize during the first 90 days - Discover common mistakes when setting up Product Marketing and how to avoid them - Leave with a step-by-step checklist to ensure a smooth and impactful start in your new role.