According to Salesforce's Gen AI Statistics Report, in 2025, marketers predict generative AI will save them five hours of work per week - adding up to over a month per year. Join Dustin in this interactive workshop and dive into the key ingredients of an AI-enabled product marketing strategy and discuss how leveraging AI can save time, optimize processes, and deliver better results. Key discussion points: - Best tools and ways of working - Differentiating between AI hype and AI opportunity - Automating processes, organizing information, empowering teams, and generating ideas - When to rely on AI and when to do the work yourself - Actionable insights on how to implement, execute, and enhance –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of April 14.