SpeakersAgendaWhy attendPartnersVenueLive training
Locations ▼
Text here
Text here
Sign In
Register
SpeakersAgendaWhy attendPartnersVenueLive training
Locations ▼

Get invited

Register

Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Dinackar
Chittoor
Head of Product Marketing
Meta
Dinackar Chittoor is a Product Marketing Leader supporting Meta’s For Work solutions in their Reality Labs Business. He leads a global team of product marketeers supporting projects in immersive experiences (AR/VR) for work. He has been at Meta for over 4 years and has led products & initiatives across Quest for Business, Workplace and Portal for Business. Prior to Meta, Dinackar was a management consultant at Bain & Company and holds an MBA from INSEAD. Outside of work, Dinackar loves making up stories on the spot for his 4 year old son, from adventures with dinosaurs to magical quests to the moon. He also loves traveling and exploring different cultures, and has been to over 40 countries across 6 continents.
16 May 2024 09:00 - 09:30
Building tomorrow’s workplace: The role of PMM in driving AR/VR Adoption
In this talk, we will delve into the critical role of product marketing in driving adoption of a nascent yet powerful solution. Mixed Reality (AR/VR) has the transformative power to reshape the way we work and unlock new dimensions in productivity and collaboration. We’ll navigate the journey of this 0 to 1 space as a product marketeer and uncover the nuanced challenges specific to B2B SaaS. We’ll talk about the processes and approaches adopted in our quest to change usage and buying behaviors through strategic marketing.