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Constance
Morales
PMM, AI
Scaleway
Constance Morales is a dynamic Product Marketing Manager for AI at Scaleway, where she focuses on bringing cutting-edge AI solutions to market. With expertise in AI market analysis, GTM strategies, and sales enablement, she is committed to simplifying complex product offerings. Constance’s role includes spearheading product launches, revenue analysis, and event management, as well as overseeing the editorial line for AI-focused events like ai-PULSE. Known for her curiosity and dedication, she thrives in transforming product strategies into successful business outcomes. Outside of work, Constance enjoys literature, sports, art, and, of course, her beloved cats.
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16 May 2024 11:45 - 12:30
Interactive workshop | Building a winning AI PMM strategy: GTM, pricing, and positioning in a shifting market
According to Salesforce's Gen AI Statistics Report, in 2025, marketers predict generative AI will save them five hours of work per week - adding up to over a month per year. Join Constance in this interactive workshop and dive into the key pillars of an AI-focused product marketing strategy, from GTM execution to pricing and positioning in a rapidly evolving landscape. Key takeaways: - How to craft a dynamic GTM strategy that adapts to shifting AI market trends - Pricing AI products when market share—not revenue—is the primary objective - Winning strategies for standing out in an increasingly competitive AI space - A deep dive into the AI ecosystem: key players, from hardware providers to cloud platforms and AI builders - Actionable insights to refine your AI PMM playbook and drive sustainable success –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of April 14.