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Ashley
Herbert
Global Director of Product Marketing
Sendcloud
Ashley Herbert has over 12 years of experience in sales and marketing, with over 6 in product marketing. She is currently the Head of Product Marketing at Sendcloud, an All-In-One Shipping platform that helps online retailers, marketplaces, and fulfillment companies scale their operations and deliver great shipping experiences. Building and scaling product marketing teams for the last 5 years at multiple saas companies, Ashley specializes in taking PMM teams from execution to strategy for a bigger impact on the organization and the customer experience. She has experience getting executive buy-in, trust, and support of strategic product marketing initiatives like building strategic narratives - which she has done at two different organizations. She is a big advocate of storytelling which she refines at home in Amsterdam with her husband and two young kids.
15 May 2024 13:45 - 14:30
Panel | Strategic influence for PMMs: How to engage, align, and lead effectively
This panel will explore strategies that product marketers can use to gain strategic influence within their organizations, engaging with stakeholders and driving impactful outcomes. Our expert speakers will share key tactics for building credibility, aligning with internal stakeholders, and confidently leading initiatives that align with broader business goals. Key takeaways: - How to engage early and build relationships with key stakeholders, ensuring their buy-in before presenting new ideas. - The importance of understanding your stakeholders deeply, tailoring your ideas to align with their objectives and challenges. - Practical tips for speaking with confidence, especially for underrepresented groups, and leveraging your unique perspective as a PMM. - How to build a reputation for excellence and become a go-to professional within your company by being visible and valuable. - Best practices for adapting your communication style to resonate with different stakeholders, ensuring your message lands effectively.