Ashley Herbert has over 12 years of experience in sales and marketing, with over 6 in product marketing. She is currently the Director of Product Marketing at Bynder. Building and scaling product marketing teams for the last 5 years at multiple saas companies, Ashley specializes in taking PMM teams from execution to strategy for a bigger impact on the organization and the customer experience. She has experience getting executive buy-in, trust, and support of strategic product marketing initiatives like building strategic narratives - which she has done at two different organizations. She is a big advocate of storytelling which she refines at home in Amsterdam with her husband and two young kids.