Andrew Hatfield is a globally recognised product marketing and GTM strategist with over 29 years of experience driving growth across startups, enterprises, and government. He began his career as a developer and moved through engineering, sales, and architecture before landing in product marketing - giving him a rare 360° view of the B2B tech ecosystem. Known for his fanatical focus on the customer, Andrew has built over $1.64B in pipeline and delivered $196M in sales by aligning product, sales, and marketing around what buyers truly care about. He’s the Australian Ambassador for the Product Marketing Alliance, a global speaker, and host of The Buyer Led Growth Show. When he’s not growing revenue, he’s cooking over fire and sipping cocktails.