16 May 2024 13:30 - 14:00
Fireside chat | Aligning visions: Strengthening collaboration between product management and product marketing
Join our PMM experts in this fireside chat as they explore how product marketing and product management can collaborate effectively to align strategies and drive business success.
With insights from both sides of the equation, the discussion will delve into the evolving role of the PMM, the dynamics of cross-functional alignment, and strategies for building impactful partnerships.
Key takeaways:
- Insights into how reporting lines impact collaboration dynamics and prioritization.
- Practical tools and processes for ensuring smooth collaboration, regardless of organizational structures.
- Strategies to align PM and PMM priorities using shared metrics and mutual accountability.
- Tactical approaches to breaking silos and fostering cross-functional alignment.
- Actionable steps for PMMs to position themselves as strategic partners and drive unified goals across teams.