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Aditi
Trivedi
Lead PMM
Bitvavo
Aditi is an engineer-turned-Product Marketing Lead with over six years of experience in the Fintech landscape from Treasury solutions to Neo-banking. Currently, she is spearheading product marketing efforts at Bitvavo, Europe’s largest euro crypto exchange, where she is building the function from the ground up and driving impactful campaigns to fuel growth. Previously at Revolut, Aditi played a pivotal role in driving subscription growth across 38+ countries. She led the launch of Ultra, Revolut’s flagship premium product, while delivering several other high-impact product launches and strategic initiatives. Aditi’s expertise and vision make her an inspiring force in the ever-evolving world of fintech and crypto.
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16 May 2024 13:30 - 14:00
Fireside chat | Aligning visions: Strengthening collaboration between product management and product marketing
Join our PMM experts in this fireside chat as they explore how product marketing and product management can collaborate effectively to align strategies and drive business success. With insights from both sides of the equation, the discussion will delve into the evolving role of the PMM, the dynamics of cross-functional alignment, and strategies for building impactful partnerships. Key takeaways: - Insights into how reporting lines impact collaboration dynamics and prioritization. - Practical tools and processes for ensuring smooth collaboration, regardless of organizational structures. - Strategies to align PM and PMM priorities using shared metrics and mutual accountability. - Tactical approaches to breaking silos and fostering cross-functional alignment. - Actionable steps for PMMs to position themselves as strategic partners and drive unified goals across teams.