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Suzanne
van de Raadt
Head of Global Financial and COO Communications
HERE Technologies
Suzanne van de Raadt is a senior communications leader with over 20 years of global experience in public relations, specializing in internal and external communications strategy. She has worked across NASDAQ-listed corporations, corporate foundations, and top-tier global communications agencies in Amsterdam, London, and New York. Currently serving as the head of Global Financial and COO Communications at HERE Technologies, Suzanne helps shape the voice of a global location data and technology platform operating in over 20 countries. Prior to this, she led global PR and CEO communications at Deep Instinct, a cybersecurity company applying deep learning to threat prevention. Earlier in her career, Suzanne served as Vice President of Global Communications and as CSR Director for Alcoa, leading strategic communications, global grantmaking, and employee engagement programs. She has worked at communications agencies including WE Communications and Ketchum, where she provided strategic counsel to clients such as IBM, Microsoft, Mastercard Foundation, and PwC. Suzanne has contributed her expertise to advisory and board roles with the U.S. Chamber of Commerce Foundation, The Manufacturing Institute, and Engineers Without Borders.
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15 May 2025 16:30 - 17:00
From press releases to product launches: The evolving PR toolkit for PMMs
This session dives into how product marketers can leverage PR strategies to amplify the impact of their product launches and ensure lasting success. Attendees will gain actionable insights into navigating the evolving PR landscape, crafting compelling narratives, and building a playbook for launch excellence. Key takeaways: - How to effectively brief PR teams to align on launch goals and messaging. - Crafting standout stories to secure press coverage and amplify launch visibility. - A 5-step playbook for leveraging PR during product launches, from mainstream media to blogs and Reddit. - Using sentiment tracking and media analysis to measure the success of your PR efforts. - Real-life case studies showcasing PR strategies that made product launches unforgettable.