In this panel, industry experts delve into the pivotal role of product marketing in propelling startup success. Uncover strategies, case studies, and insights illustrating how effective PMM drives exponential growth. Whether you work for a startup looking for the next step to supercharge your growth, or an industry titan wanting to become a more agile PMM, this session will help you learn from those who are charting the course for some of Europe's most disruptive companies. Here's just some examples of things you'll learn about: - Strategic alignment: Learn how aligning product marketing strategies with organisational goals is crucial for achieving and sustaining high growth. - Customer-centric approach: Understand the importance of a customer-centric product marketing strategy, leveraging insights to enhance user experience and drive growth. - Agile adaptability: Gain insights into how an agile and adaptable product marketing approach is essential for startups navigating the challenges of rapid growth, fostering resilience and innovation.

Effective Analyst Relations (AR) can elevate companies to industry leadership. This session, tailored for product marketers, unpacks how strategic AR influences market perceptions and drives business growth. Led by an AR expert with a track record of guiding companies through pivotal analyst evaluations like the Magic Quadrant, you’ll learn how to forge strong relationships with key analysts to enhance visibility and lead generation. Discover essential strategies for effective communication, negotiation, and aligning organizational efforts. We'll discuss securing executive support, crucial for advancing AR initiatives. This approach ensures your AR efforts resonate with market trends and position your company for success in competitive evaluations, influencing buyer decisions and fostering growth.