Customer advocacy is a powerful force for driving leads and boosting win rates. In this interactive session, we’ll explore how to turn happy customers into passionate advocates and make advocacy a core part of your GTM strategy. Key discussion points: - Where does advocacy fit in your org - and why PMM is the perfect home for it. - How can we identify and empower customer champions? - What are effective ways to capture and share authentic customer stories? - In what ways can customer advocacy be integrated into the GTM strategy? –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of April 14.