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Pieter
Brinkman
Vice President of Product Marketing & Developer Relations
Sitecore
Pieter Brinkman is an experienced leader and tech expert with 20 years in community building, Developer Relations, and Product Marketing. From a lead developer and entrepreneur to a technical marketing manager, he currently serves as the Vice President of Product Marketing and Developer Relations at Sitecore. In his current role, Pieter shapes the global strategy for Developer Relations, Go-To-Market initiatives, and Product Marketing at Sitecore. He's passionate about encouraging organizations to see the big picture and opportunities in their tech stack, helping them navigate today's fast-changing MarTech scene. His main goal is to assist companies in solving complex problems through creative thinking and collaboration. Outside of work and family time, Pieter enjoys geeking out on home automation or challenging the forces of nature on the water through various forms of surfing.
16 May 2024 09:30 - 10:00
Being a PMM with a multi-product portfolio
Today's PMMs often oversee a diverse portfolio. This keynote dives into the unique challenges and triumphs of navigating a multi-product landscape. Explore practical strategies for prioritizing effectively, crafting compelling narratives for each product, and driving successful go-to-market initiatives. Learn how to leverage data and customer insights to optimize marketing efforts and ensure all your products shine. Gain valuable tips for building a strong product marketing team that can collaboratively manage a complex portfolio. Embrace the power of being a PMM in a multi-product world and unlock the full potential of your product portfolio. Key Takeaways: - Master prioritization frameworks to effectively manage a diverse product portfolio. - Craft distinct narratives and go-to-market strategies for each product to maximize impact. - Build a high-performing product marketing team equipped to collaboratively excel in a multi-product environment.