Join our PMM experts in this fireside chat as they explore how product marketing and product management can collaborate effectively to align strategies and drive business success. With insights from both sides of the equation, the discussion will delve into the evolving role of the PMM, the dynamics of cross-functional alignment, and strategies for building impactful partnerships. Key takeaways: - Insights into how reporting lines impact collaboration dynamics and prioritization. - Practical tools and processes for ensuring smooth collaboration, regardless of organizational structures. - Strategies to align PM and PMM priorities using shared metrics and mutual accountability. - Tactical approaches to breaking silos and fostering cross-functional alignment. - Actionable steps for PMMs to position themselves as strategic partners and drive unified goals across teams.

Join us for a dynamic session of five concurrent discussions, each tackling a unique challenge or opportunity in product marketing. Choose the conversation that resonates most with your current priorities and engage with industry experts and peers. Each table will be led by a seasoned professional, offering a valuable space for networking, idea exchange, and problem-solving. Discussion topics will include: - Competitive intelligence that sticks: Building a program that powers strategy and drives action with Névine Ismael, Scaleway - From PMM to ?: Designing your career with intention with Martina Havrlent, EVBox - Best practices for managing cross-functional teams in product marketing initiatives - Using digital tools and AI to streamline your product marketing workflows - Adapting product marketing strategies in response to rapidly changing market conditions