16 May 2024 13:45 - 14:15
Riding the wave: Learnings in bringing AI to market
Crossing the chasm is one - if not, the - holy grail of product marketing, and in no means an easy feat to accomplish. But what if the market already is head over heals with a product yet has no idea what the best way forward is? In this session I would like to share my personal experiences bringing AI products to market; what to take in mind when thinking about your positioning and messaging, how to deal with internal and external ambiguity and what mistakes to avoid.