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Mike
Kolman
Senior Product Marketing Manager
Salesforce
Mike Kolman is a Senior PMM at Salesforce with a passion for digital transformation, emerging technologies and sustainability. With a degree in Economics and Business Economics, and a background in Sales and Solution Engineering, his strengths predominantly lie in Go To Market, Public Speaking and Sales Enablement. For the past 3 years he has been responsible for the GTM and Field Activation of Commerce Cloud across EMEA. When not at work you’ll likely find him cooking food or drinking wine on the terrace - and in order to offset all the calories, sweating it out again in the gym.
16 May 2024 13:45 - 14:15
Riding the wave: Learnings in bringing AI to market
Crossing the chasm is one - if not, the - holy grail of product marketing, and in no means an easy feat to accomplish. But what if the market already is head over heals with a product yet has no idea what the best way forward is? In this session I would like to share my personal experiences bringing AI products to market; what to take in mind when thinking about your positioning and messaging, how to deal with internal and external ambiguity and what mistakes to avoid.