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Martina
Havrlent
Director, Product & Customer Marketing
EVBox
Martina leads product and customer marketing at EVBox–manufacturer of integrated EV charging solutions. She spent the past 13 years at scaleups and enterprises across B2B and B2C industries, working with different customer types, go-to-market motions, and products ranging from consumer goods to complex tech solutions. Martina is passionate about humanizing B2B tech and helping companies stand out by putting customer outcomes first. What lights her up is encouraging teams and organizations to raise the bar for what’s possible–making the most of what they have and turning it into something extraordinary.
15 May 2024 11:45 - 12:45
Networking roundtables: Unlocking insights in the product marketing landscape
Join us for a dynamic session of five concurrent discussions, each tackling a unique challenge or opportunity in product marketing. Choose the conversation that resonates most with your current priorities and engage with industry experts and peers. Each table will be led by a seasoned professional, offering a valuable space for networking, idea exchange, and problem-solving. Discussion topics will include: - Competitive intelligence that sticks: Building a program that powers strategy and drives action with Névine Ismael, Scaleway - From PMM to ?: Designing your career with intention with Martina Havrlent, EVBox - Best practices for managing cross-functional teams in product marketing initiatives - Using digital tools and AI to streamline your product marketing workflows - Adapting product marketing strategies in response to rapidly changing market conditions