Join Manik and discover how to leverage customer-led video content to support diverse use cases and regional needs at scale. Join Manik as he shares his experience building a rich library of 200+ customer video sessions over five years and how this transformed product marketing efforts at Elsevier. Key takeaways: - How to turn the challenge of content creation into a scalable, customer-led video strategy - Best practices for creating video content that resonates across different markets and regions - How to leverage video testimonials and case studies to elevate your marketing materials - Ways to maximize the impact of customer videos for product marketing campaigns and sales enablement. - Tips on building a sustainable video library that grows with your business needs