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Leo

Burger

Senior Product Marketing Manager

Lenvi

A data-driven storyteller by day, and innovation geek by night; Leo has worked across multiple industries in various countries over the past 12 years. From working at research giants such as Nielsen and Ipsos to B2B fintech brands. Currently working as Product Marketing Lead at Lenvi, he also acts as an advisory board member at Over Ventures and the Fintech Marketing Hub CIC. He further fuels his insatiable curiosity keeping up with the 250+ startups he has invested in over the past decade. Having seen many a product taken to market, he developed a passion for innovative products and how these are positioned in, and communicated to, target markets. He has written various articles on the topic of product positioning aligned with 'Brand, User and Customer experience', has contributed to podcasts in multiple languages and writes 3-minute analyses of innovative products for his Product Burger series.

16 May 2024 16:00 - 16:30

Smashing product adoption and engagement for impactful growth

Join us as we explore how product marketing managers can drive impactful growth through 'sticky' products, aligning user, brand, and customer experience strategies. Leo Burger recently featured in the Amazon bestseller 'Product Marketing Wisdom' talking about his methodology which holistically assesses product innovation. Join him on a story-telling journey into the importance of creating a cohesive approach to 'UX, BX and CX' while building a unified product user journey. Based on his experience seeing over 200 products go to market he will cover how marketers can: - Discover practical strategies for aligning your team’s vision across all functions. - Connect UX, BX and CX for consistent messaging and user engagement. - Understand the role of product marketing in uniting these three business growth pillars to drive product and brand loyalty. - Measure the impact of a unified product user journey on growth metrics. - Weaving in the success stories of brands that created sticky products integrating the three X's with products at the heart.