16 May 2025 11:45 - 12:30
Networking roundtables: Navigating the product marketing landscape
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation.
Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share.
Discussion topics will include:
1. Marketer in diverse cultures: Tailoring your career in a global environment with Ksenia Rabinovich, Unified Streaming
2. A storytelling dilemma: The buyer journey vs. the product spotlight with Mike Kolman, Salesforce
3. Translating product outcomes into measurable business impacts with Bulti Dutta, American Express
4. Agile GTM strategies to achieve market potential with Justin Vaughan-Brown, Basis Technologies
5. Effective strategies for customer & market research with Leo Burger, Lenvi
16 May 2025 10:15 - 10:45
Smashing product adoption and engagement for impactful growth
Join us as we explore how product marketing managers can drive impactful growth through 'sticky' products, aligning user, brand, and customer experience strategies. Leo Burger recently featured in the Amazon bestseller 'Product Marketing Wisdom' talking about his methodology which holistically assesses product innovation. Join him on a story-telling journey into the importance of creating a cohesive approach to 'UX, BX and CX' while building a unified product user journey.
Based on his experience seeing over 200 products go to market he will cover how marketers can:
- Discover practical strategies for aligning your team’s vision across all functions.
- Connect UX, BX and CX for consistent messaging and user engagement.
- Understand the role of product marketing in uniting these three business growth pillars to drive product and brand loyalty.
- Measure the impact of a unified product user journey on growth metrics.
- Weaving in the success stories of brands that created sticky products integrating the three X's with products at the heart.