This session will explore the advantages and challenges of leveraging brand in product marketing, focusing on how brand identity can both empower and complicate your marketing efforts. Through practical insights, we will dive into strategies for refreshing established brands, balancing brand messaging with product-specific communications, and collaborating across different brands within the same organization. Key takeaways: - How to refresh an established brand identity to support modern product marketing initiatives while maintaining customer trust. - Techniques for striking the right balance between overarching brand messaging and tailored, product-focused communications. - Best practices for collaborating across multiple brands under the same corporate umbrella, while maintaining distinct marketing strategies for each product. - How to turn a well-known brand’s legacy into a strategic asset for product marketing campaigns and customer engagement. - Strategies for using brand power to drive product success without diluting or conflicting with your core brand message.