Daniel Schrijver brings over 28 years of experience in the IT industry, with a background spanning sales, consulting, and more than 17 years dedicated specifically to product marketing. Throughout his career, Daniel has developed and implemented strategic go-to-market plans aimed at guiding customers seamlessly through discovering, comparing, testing, purchasing, and ultimately becoming enthusiastic advocates for his products and services. As Senior Product Marketing Director at Oracle, Daniel successfully led the strategic launch and expansion of innovative solutions, including the OCI Observability & Management services, harnessing machine learning to enhance customer success. In his most recent role as Senior Product Marketing Manager at Quest Software, he's working on major initiatives to realign the company positioning and messaging with the data-driven and GenAI market trends. Daniel is an Ambassador for the Product Marketing Alliance (PMA) in the Netherlands, organizing PMA Connect & Reflect gatherings to foster knowledge exchange, networking, and professional growth. Known for his strategic insights, creative problem-solving, and leadership in cross-functional initiatives, he is dedicated to helping PMMs amplify their strategic impact. His expertise makes him a strong moderator for discussions on engagement, alignment, and leadership.