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Chris
Wedemeier
VP, Product Marketing
Sportradar
With over a decade of experience in the sports technology industry, Chris serves as the Vice President of Product Marketing at Sportradar, a leading global sports technology company positioned at the intersection of the sports, media and betting industries. He holds a Master’s Degree in Business Administration and a Bachelor’s Degree in Sports Science, having studied at the University of Bielefeld, Koblenz University of Applied Sciences, and Mälardalen University in Sweden.
15 May 2024 13:45 - 14:30
Panel | Strategic influence for PMMs: How to engage, align, and lead effectively
This panel will explore strategies that product marketers can use to gain strategic influence within their organizations, engaging with stakeholders and driving impactful outcomes. Our expert speakers will share key tactics for building credibility, aligning with internal stakeholders, and confidently leading initiatives that align with broader business goals. Key takeaways: - How to engage early and build relationships with key stakeholders, ensuring their buy-in before presenting new ideas. - The importance of understanding your stakeholders deeply, tailoring your ideas to align with their objectives and challenges. - Practical tips for speaking with confidence, especially for underrepresented groups, and leveraging your unique perspective as a PMM. - How to build a reputation for excellence and become a go-to professional within your company by being visible and valuable. - Best practices for adapting your communication style to resonate with different stakeholders, ensuring your message lands effectively.