It’s a fact - when pricing strategy is an afterthought, you don’t just risk limiting revenue, you risk stalling adoption, losing network effects, and opening the door for competitors to win on value. In this session, you’ll get an insider’s look at how DataSnipper tackled these challenges head-on, from aligning cross-functional teams to creating pricing models that spark experimentation, fuel adoption, and drive sustainable growth. Key takeaways: - How to align product, marketing, sales, and legal teams around a GenAI product launch. - Frameworks for pricing and packaging GenAI capabilities in ways that customers actually understand—and want to pay for. - Lessons learned from launching in a market where the technology is evolving faster than the messaging. - How to avoid common traps when commercializing AI products at scale. - The hidden costs (and overlooked opportunities) of building momentum behind a GenAI product.