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Anna
Borbotko
Sales Enablement Lead (B2B)
TomTom
Anna Borbotko is a product marketing leader and consultant with a passion for scaling and growing teams. The past 9 years in B2b tech , Anna has worked in various industries and companies of all sizes. Her enthusiasm for product marketing is matched only by her obsession with sales, which has naturally led her to embrace enablement as a crucial part of her career. For the past 2 years, Anna has been building and leading a central enablement team at TomTom from the ground up. With her team, Anna is focusing on equipping sales teams with the tools and resources they need to sell confidently and effortlessly. A natural storyteller, Anna loves sharing her insights and experiences. She is often invited to speak at events, appear on podcasts, and contribute thought leadership through her Product Marketing Pulse newsletter and LinkedIn feed.
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15 May 2024 13:30 - 14:15
Networking roundtables: Unlocking insights in the product marketing landscape
Join us for a dynamic session of five concurrent discussions, each tackling a unique challenge or opportunity in product marketing. Choose the conversation that resonates most with your current priorities and engage with industry experts and peers. Each table will be led by a seasoned professional, offering a valuable space for networking, idea exchange, and problem-solving. Discussion topics will include: - Competitive intelligence that sticks: Building a program that powers strategy and drives action with Névine Ismael, Scaleway - From PMM to ?: Designing your career with intention with Martina Havrlent, EVBox - Making enablement efforts stick: Strategies for long-term impact with Anna Borbotko, TomTom - Using digital tools and AI to streamline your product marketing workflows - Adapting product marketing strategies in response to rapidly changing market conditions