What's on
Main stage
Exhibition and networking
January 21
January 21
January 21
09:15
Main stage
Same headcount, different job: The AI-first PMM function
Vijay Shankar, Senior Director, AI Product Marketing, RingCentral
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09:45
Main stage
Staying in the loop without becoming the bottleneck
Irene Lee, Senior Director, Lifecycle and Product Marketing, Kikoff
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10:15
Main stage
We asked, you guess: what PMMs are really doing with AI
See the details
10:45
Exhibition and networking
Coffee break
See the details
11:15
Main stage
The PMM hackathon: 90 minutes to build, break and pitch your own agent
Stephanie Rubenstein, Developer Product Marketing Manager, NVIDIA
David Zeledon, Developer Relations Engineer, Google Labs, Google
Laura Thompson, Product Marketing Lead, Future AI/AR Devices, Meta
George Nie, Product Marketing, Lōd
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12:45
Exhibition and networking
Lunch
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13:45
Main stage
Lightning talks | Where AI is helping PMM, and where it's quietly destroying it?
Alyssa Zhu, Director of Product Growth & Go-to-Market, North America, Trip.com Group
Pragnya Paramita, Director, Global Product Marketing - BTP AI, SAP
Shana Vu, Director of Product Marketing, Persona
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14:30
Main stage
Handing off between multi-agent workflows without losing the thread
Ben Rawnsley-Johnson, Head of Product Marketing, Stripe
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15:00
Exhibition and networking
Coffee break
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15:30
Main stage
From launch checklist to launch agent: What PMM should hand to AI, and what it shouldn't
Allegra Heath, Vice President of Product Marketing, Eve
Neesah Tambe, Product Marketing, Eve
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16:00
Main stage
Win the roadmap argument with a working prototype
Emily Chesbrough, Director of Product Marketing, Adobe
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16:30
Main stage
Own how AI describes your product to buyers
See the details
What's on
Main stage
Exhibition and networking
January 21
January 21
GMT -7
09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
Main stage
09:15 - 09:45 | GMT -7
Same headcount, different job: The AI-first PMM function
Vijay
Shankar
Senior Director, AI Product Marketing
RingCentral
See the details
09:45 - 10:15 | GMT -7
Staying in the loop without becoming the bottleneck
Irene
Lee
Senior Director, Lifecycle and Product Marketing
Kikoff
See the details
10:15 - 10:45 | GMT -7
We asked, you guess: what PMMs are really doing with AI
See the details
11:15 - 12:45 | GMT -7
The PMM hackathon: 90 minutes to build, break and pitch your own agent
Most AI sessions send you home with notes. This one sends you home with something that runs. You're split into teams, each one led by a hackathon team lead who has actually shipped this stuff before and already has a concept and workflow built. Walk the room and pick which build you want to join: competitive intel, a messaging tester, or a launch tracker that measures impact. No coding background required, bring a laptop, and stretch extensions for anyone who already builds. Powered by a leading AI build platform, to be announced. Sixty minutes building. Then thirty minutes of Q&A with your team lead: where it's likely to fail in production, what they'd do differently, and what to try next back at your desk. Three things you leave with: - A working agent you can point at real data on Monday - A straight answer from someone who has actually shipped this on where it's likely to break - A way to test the next one before you trust it
Stephanie
Rubenstein
Developer Product Marketing Manager
NVIDIA
David
Zeledon
Developer Relations Engineer, Google Labs
Google
Laura
Thompson
Product Marketing Lead, Future AI/AR Devices
Meta
George
Nie
Product Marketing
Lōd
See the details
13:45 - 14:30 | GMT -7
Lightning talks | Where AI is helping PMM, and where it's quietly destroying it?
Alyssa
Zhu
Director of Product Growth & Go-to-Market, North America
Trip.com Group
Pragnya
Paramita
Director, Global Product Marketing - BTP AI
SAP
Shana
Vu
Director of Product Marketing
Persona
See the details
14:30 - 15:00 | GMT -7
Handing off between multi-agent workflows without losing the thread
Ben
Rawnsley-Johnson
Head of Product Marketing
Stripe
See the details
15:30 - 16:00 | GMT -7
From launch checklist to launch agent: What PMM should hand to AI, and what it shouldn't
Allegra
Heath
Neesah
Tambe
See the details
16:00 - 16:30 | GMT -7
Win the roadmap argument with a working prototype
Emily
Chesbrough
Director of Product Marketing
Adobe
See the details
16:30 - 17:00 | GMT -7
Own how AI describes your product to buyers
See the details
Exhibition and networking
10:45 - 11:15 | GMT -7
Coffee break
See the details
12:45 - 13:45 | GMT -7
Lunch
Lunch, then three things worth doing: compare your build with another team, catch up with the other tracks, and see what's new on the vendor floor.
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15:00 - 15:30 | GMT -7
Coffee break
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Measure the impact of product marketing and prove your strategic value with impactful KPIs.

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Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Emerging technology

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Improve alignment and discover efficiencies through effective cross-functional collaboration with product and sales teams.

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