What's on
Main stage
Exhibition and networking
July 8
July 8
July 8
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
Same headcount, different job: the AI-first PMM function
See the details
09:45
Main stage
Staying in the loop without becoming the bottleneck
See the details
10:15
Main stage
Interactive session - We asked, you guess: what PMMs are really doing with AI
See the details
10:45
Exhibition and networking
Coffee break
See the details
11:15
Main stage
Lightning talk - Customer research with AI: what synthetic answers are good for, and where they lie
See the details
11:30
Main stage
The PMM hackathon: 60 minutes where you build and break your own agent
See the details
12:30
Exhibition and networking
Lunch
See the details
14:15
Main stage
Handing off between multi-agent workflows without losing the thread
See the details
14:45
Main stage
Good enough to put your logo on: maintaining standards through evals
See the details
15:00
Exhibition and networking
Coffee break
See the details
15:30
Main stage
Leveraging vibe coding for genuine roadmap impact
See the details
16:00
Main stage
Messaging and positioning for your new LLM-shaped buyer
See the details
16:30
Main stage
From private hack to team capability: scaling AI impact across a PMM function (and beyond)
See the details
17:00
Main stage
Closing remarks
See the details
What's on
Main stage
Exhibition and networking
July 8
July 8
GMT -7
09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
Main stage
09:00 - 09:15 | GMT -7
Opening remarks
See the details
09:15 - 09:45 | GMT -7
Same headcount, different job: the AI-first PMM function
See the details
09:45 - 10:15 | GMT -7
Staying in the loop without becoming the bottleneck
See the details
10:15 - 10:45 | GMT -7
Interactive session - We asked, you guess: what PMMs are really doing with AI
See the details
11:15 - 11:30 | GMT -7
Lightning talk - Customer research with AI: what synthetic answers are good for, and where they lie
See the details
11:30 - 12:30 | GMT -7
The PMM hackathon: 60 minutes where you build and break your own agent
Most AI sessions send you home with notes. This one sends you home with something that runs, plus an honest sense of where it falls over. Pick one of three build categories, work from a supplied fictional company brief so nobody needs their own data or any prep, and start from a template that has you running within ten minutes. No coding background required, and stretch extensions for anyone who already builds. Then you spend the last stretch trying to break the thing you just made: bad sources, contradictions, questions it cannot answer. The failures are the point. Anything you do not find here, your customers will find for you. Three things you leave with: - A working agent you can point at real data on Monday - The specific ways it fails, discovered in a room rather than in production - A way to test the next one before you trust it
See the details
14:15 - 14:45 | GMT -7
Handing off between multi-agent workflows without losing the thread
See the details
14:45 - 15:00 | GMT -7
Good enough to put your logo on: maintaining standards through evals
See the details
15:30 - 16:00 | GMT -7
Leveraging vibe coding for genuine roadmap impact
See the details
16:00 - 16:30 | GMT -7
Messaging and positioning for your new LLM-shaped buyer
See the details
16:30 - 17:00 | GMT -7
From private hack to team capability: scaling AI impact across a PMM function (and beyond)
See the details
17:00 - 17:15 | GMT -7
Closing remarks
See the details
Exhibition and networking
10:45 - 11:15 | GMT -7
Coffee break
See the details
12:30 - 13:30 | GMT -7
Lunch
Another chance to network with your product marketing peers, discuss common challenges, and browse our vendor stands, all whilst re-energizing with some delicious food and beverage options.
See the details
15:00 - 15:30 | GMT -7
Coffee break
See the details
Testimonials
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Measure the impact of product marketing and prove your strategic value with impactful KPIs.

Metrics

Product Marketing Manager

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Increase efficiency, productivity, and competitiveness by harnessing the power of AI and automation.

Emerging technology

Product Marketing Manager

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Improve alignment and discover efficiencies through effective cross-functional collaboration with product and sales teams.

Cross-functional collaboration

Product Marketing Manager

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